5th June 2008

Google Goes to Court for Deceptive PPC Ads

Internet Marketing

New Jersey resident Jenna Goddard is suing Google for serving pay-per-click ads that bamboozle searchers into registering for paid subscription services, reports MediaPost.
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The ads in question offer users ringtones and other mobile services on a subscription basis.
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Goddard claims Google violates its mobile content ad policy — which states ads must “clearly and accurately [display] price, subscription, and cancellation information” — by accepting ringtone ads that do not meet those standards.
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By repeatedly neglecting to enforce the policy, Google “intentionally misleads its users” and “[lines] its own pockets through an ‘anything goes’ approach to the advertising and sale of mobile content,” the lawsuit reads.
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The suit was filed in California state court some weeks ago. It is now in federal court. Google said it would “defend vigorously against these claims.”
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Last year Epic Advertising, formerly AzoogleAds, incurred a $1 million fine for running deceptive “Free ringtones!” ads. Shortly after, Florida Attorney General Michael Palecki committed to crack down on other deceptive ad violators.
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31st May 2008

Domain Names in Print Ads Drive Traffic Online

Internet Marketing

It’s not like you haven’t heard it before – put your website address on print ads and marketing pieces and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice.
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The Magazine Publishers of America study examined 833 print ads placed in seven magazine titles across a variety of categories. What it found was that including a URL on a print ad in a magazine does indeed drive visitors to that website, in some cases significantly so.
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The study investigates which categories benefited the most from the inclusion of a domain name. Travel came out on top with readers 186% more likely to visit the URL promoted.
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Other categories include:
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Home – 103%
Women’s service – 98%
Fashion – 52%
Men’s – 38%
Financial – 22%
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An easy way to track traffic resulting from print ads and marketing is to allocate a unique URL, perhaps per campaign or even per publication, the same way in which a campaign code would be used. Recent examples of this include HaveItYourWay.com (Burger King) and NeverFollow.com (Audi) SnailSkis.com (Shaw Communications) RangerLiveOrDie.ca (Kokanee Brewing Company).
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13th May 2008

Spa Website Critique - Day Spa Marketing

Internet Marketing

Website Critique… Day Spa Marketing
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www.SpaMarketingTools.com presents a critique of day spa website for “Debbie” of TheNewYouBodyWraps.com. John Uhrig explains what makes a good spa website. Use this website critique for spa marketing ideas. Great for internet marketing when it comes to your spa business, salon business or massage practice.
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Enjoy! Visit our website for more spa marketing tools…
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13th May 2008

Day Spa Website Critique - Spa Marketing Ideas

Internet Marketing

Day Spa Marketing Website Critique…
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www.SpaMarketingTools.com presents critique of day spa website for “Shannon” of BathSavvy.com. John Uhrig explains what makes a good day spa website. Use this critique for spa marketing ideas. Great for internet marketing when it comes to your spa business.
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Enjoy!

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29th April 2008

Day Spa Website Critique 2 - Spa Marketing

Internet Marketing

Spa Marketing Website Critique 2…
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www.SpaMarketingTools.com/spamarketingtools.html presents an up to date critique of a day spa website for “John” and Jon’Ric Salon & Spa.
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John Uhrig explains what makes a good day spa website. Use this critique for spa marketing ideas. Great for internet marketing strategies when it comes to the marketing of your spa business.
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5th February 2008

Day Spa Website Critique - Spa Marketing

Internet Marketing

Spa Marketing Website Critique…
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www.SpaMarketingTools.com presents critique of day spa website for “Suzanne.” John Uhrig explains what makes a good day spa website. Use this critique for spa marketing ideas. Great for internet marketing when it comes to your spa business.
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Enjoy!

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