Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals
4th October 2008
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4th June 2008Like this buy me a coffee!
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30th May 2008Like this buy me a coffee!
27th November 2007Like this buy me a coffee!
Some Help for These Shaky Economic Times…
Chiropractic Marketing, Latest Spa News, Massage Marketing, Salon Marketing, Spa MarketingHello Blog Readers…
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These days, there’s no telling what’s going to happen with the economy.
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With Washington’s $700-billion bailout of Wall Street … and the buyout of major banks like Washington Mutual and Wachovia … it seems as if the sky really is falling.
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It’s an emotional rollercoaster that can leave you feeling stressed-out and powerless.
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Fortunately, you’ve made a good decision by choosing to be a subscriber to my up-to-date marketing strategies.
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Doing direct marketing is a financially valuable skill that’s been around since 1744…
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…and good direct response marketing strategies will always be in demand, regardless of what’s going on in Washington or the economy.
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According to the Direct Marketing Association, in 2007 American marketers spent just over $173 billion on direct-response advertising.
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That number is expected to increase this year, even with the decline in the U.S. economy - which is good news for you. After all, somebody is going to have to service all the clients that marketing generates!
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Now is the time to cash in on your professional skills. And with a little guidance, create real wealth for yourself. The kind of wealth that can give you the freedom to live life on your terms.
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That’s why I’d like to give you copies of our new special marketing fax tips… weekly, absolutely free.
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In the weekly fax you’ll receive, you’ll learn essential marketing strategies that you can use to secure your financial future. In fact, I… - to this day - use these same exact “strategies” to grow my wealth even more … despite the economic turmoil happening in the USA.
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Click here now to receive weekly marketing tips sent to your fax absolutely free!…
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To Your Success,
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John Uhrig
Spa Marketing, Salon Marketing, Massage Marketing Guy!
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… Fulfilling Dreams with Smarter Marketing …
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4th June 2008
Five Inexpensive Direct Mail Tools to Generate Client Leads Fast
Massage Marketing, Salon Marketing, Spa MarketingThere are many new ways to generate client leads today, but direct mail remains one of the most powerful lead-generation tools. If you are not using this for your Day Spa, Salon or Massage Practice… you should start!
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Lots of successful businesses within the Spa and Salon industries are discovering that direct mail is essential for growth, since newer marketing tactics, especially online via internet… such as SEO, social media, and email marketing, often have limitations because of the rapidly changing rules and technical issues involved. And a steep learning curve!
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While a mailer isn’t as sexy as a viral video emailed to one another and it’s not a hot topic at industry conferences & tradeshows, it’s the most reliable way to reach people at home or at work. Its reach is wider and deeper than any other medium’s. Plus, there are few restrictions on format and no message filtering headaches that plague email marketing.
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Isn’t direct mail expensive? It can be. But don’t think that you have to create big, flashy mailers. In fact, when your goal is to generate new client leads, simpler, cheaper formats often work better. That’s because the purpose of a lead-generating mailer is not to tell the whole story but to say just enough to get people to ask for more information.
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Here are five basic direct mail tools that you can use to generate new client leads quickly and inexpensively.
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1. Sales Letter
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The letter is one of the simplest and most effective direct-mail tools available. It won’t win any design awards, but if written well it’s one of the few types of advertising that people will actually read all the way through. And generate a response!
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To generate new leads with a letter, you generally want to offer something free, such as a brochure, sample, treatment, consultation, or information kit. There’s no need to get fancy when writing your letter. Keep it simple. Identify a problem, present your solution, and offer to send your freebie. Doing so allows interested prospects to identify themselves and gives you a “foot in the door.”
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The simplest letter mailing includes a one- or two-page letter and a reply card in an envelope. You can enclose anything else you like, but remember that your goal is to get people to ask for more information, not to close the sale immediately. Less is more.
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2. Postcard
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Yes, simple postcards are a terrific way to generate leads. They’re easy to print and as cheap as mail gets. If you’re a small business, you can even print postcards through a variety of online printers and apply stamps and address labels by hand.
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To get the cheaper postcard rate, the minimum size of any postcard you can send in the US mail is 3.5″ x 5″, and the maximum size is 4.25″ x 6″. You can certainly create larger postcards, and many day spas & salons do. You simply have to pay more postage. Larger sizes give you more room for your message and photos or graphics. Just be sure to talk to your printer first to determine the most efficient size for printing so you get the most for your money.
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Postcards are particularly good for generating a quick phone call or for driving people to your Website. Since cards are small and offer little room for copy, your product or service should be familiar and easy to understand. Your offer should be simple and direct. People don’t read postcards as much as they glance at them.
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Your phone number or Web address should be big and bold so people can’t miss it. If you’re driving people to your facility, make sure to give clear directions and a simple map if you have room. Telling people what you want them to do and how to do it is the best way to maximize response rate.
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3. Flyer
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You want simple and cheap? Print up a flyer on ordinary paper, fold it, affix a mailing label and a stamp, and throw it in the mail. This kind of guerrilla tactic is dirt cheap and can produce fantastic results for day spas, salons and massage clinics alike.
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It’s particularly good for small, local businesses (or businesses that want to appear small). Unless you’re selling Mercedes sedans or Rolex watches, no one expects you to do fancy mailings anyway. In fact, in a pile of over-designed ad mail, a simple flyer from a local business stands out. People are subjected to so many clever ads, they develop “ad blindness.” To get people to notice you, just mail them ugly flyers that don’t look like ordinary advertising. Ugly gets opened!
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When you’re mailing a flyer, you should fold it in thirds (called a “roll fold”) and affix a tab to hold it closed so it can survive the journey. You will put your main message on the inside with teasers and your mailing information on the outside. And be sure to design the flyer so that when you read the address, the folded side is on the bottom and the tab is on the top. Most printers, even small ones, should know this…
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4. Invitation
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When you see the word “invitation,” you probably think of small cards with heavy paper and elegant printing asking you to a wedding or formal dinner. But invitations can take almost any form. They’re simply a way of presenting an offer that feels personal and important to your prospective client.
You can certainly go the expensive route if you have an expensive products or treatments. But you can invite people to an event with any of the formats above: a letter, postcard, or flyer. Just start the headline with the words “You are invited to…” then tell people what the event is.
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You can invite people to an open house, special sale, party for your best clients, product demonstration, informational presentation, or anything that requires getting people to a particular location. The key is to make people feel that they are special and not everyone is being invited. Once they get there, your staff can go to work.
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5. Special Delivery
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FedEx, UPS and other quick delivery services are far more expensive than regular mail, but this is a technique for a special “wish list” of your best prospects. If you have 100 key people you want as customers, spending the money to overnight a brochure or product samples may well be worth the investment.
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This mailer is guaranteed to get opened. Who can resist opening a FedEx package? Inside, you should include a personal letter explaining who you are and what you are offering. You might send a sample with a note that says, “Here’s a small sample of our skin care products. If you’d like to see the real thing, call me and I’ll have a full size product shipped to you.” Or you could enclose a disk with a video presentation or an info kit with detailed information about how others have used your products and treatments and now look 10 years younger!
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Once again, don’t try to fancy it up. You are sending a message to a highly select group of people, so it should look like you’ve done it personally. This isn’t advertising; it’s a personal contact from you to them.
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No matter what direct mail tool you use to generate leads, remember to follow up quickly once you get the lead. Hot leads cool off quickly. Ideally, you should respond to people within a week, more than this is tooo long.
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Give your leads to the receptionist and make sure they understand what was offered so they can follow up with a phone call.
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Almost every day a new marketing technology or technique is developed. But good-old-fashioned direct mail hasn’t lost any of its power for generating leads. So start today!
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3rd June 2008
Five Marketing Steps to Keep for the Summer Months
Massage Marketing, Salon Marketing, Spa MarketingMost Day Spas, Salons and Massage Clinics would say that the summer Months generally are slow. I don’t believe that is the case. You may not be getting clients in the door but what have you done to get them through the door? Have you made out your summer marketing strategy?
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Have you planned and made a commitment to make sure that your summer is going to be profitable? Are you buying into the news media who are constantly telling us that we are going into a recession?
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Here are a few steps you can do to make sure this summer you are making money!!!
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1. CHANGE YOUR MINDSET! USING THE EXCUSE PEOPLE ARE PAYING AT THE PUMP AND SO THEY AREN’T GOING TO PAY HERE IS JUST THAT… AN EXCUSE!!
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2. TAKE ACTION!! Do Several Things at a Time. Get a Calendar and get things Started.
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3. Schedule an Open House or a Big Event (Ex. Customer Appreciation) for all Clients.
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4. Get an Ad in the Newspaper offering a Summer Special or send out a Direct Mail Postcard.
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5. Use the Yearly Events to help come up with Ideas. (Ex. Wedding Season, Fourth of July, Back to School Special)
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Now you may wonder “how can I do this, summer is here?!!” You can find all of this within the Spa Marketing Toolkit under Resources. There are ads, flyers, client sales letters, and a bunch of other resources at your fingertips to draw Ideas off of.
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Change what and who you are listening to, change your mindset, make better choices, set your goals, and go out and DO IT!
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Make it a Great Summer,
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John Uhrig
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P.S. To find out how to get access to the Spa Marketing Toolkit ‘Starter-Pack’ and try it out with a 15-Day no-questions-asked guarantee go to: www.spamarketingtools.com?blogNOriskoffer
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30th May 2008
Why You Need To Run A Survey, Email-Marketing Technique
Massage Marketing, Salon Marketing, Spa MarketingSpa Marketing, Salon Marketing & Massage Marketing - Strategies…
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Do you have a list of e-mail addresses for either your spa business or salon business of clients or prospects? Do you have a list of e-newsletter subscribers? If you have their permission, send them an e-mail survey to conduct some under the radar market research. See if clients are satisfied with your products or services, or see if they enjoyed their visit to your spa or salon?
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You can learn things you didn’t know about your business by surveying your clients. Maybe your clients buy your main services just to get the free gifts. Your potential may think it’s too hard to due business with you. You may find out that most of your clients make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, and marketing.
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There Are 3 Popular Types of Business Surveys…
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Client Satisfaction Surveys: - what did you like or dislike about our products or services, what can we improve or add, how satisfied are you with our customer service, etc., etc.
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Business Feedback Surveys: - did you find it to easy to find our business, was the reception accommodating and helpful, did you get the results form the treatments or services you were expecting, what did you like or dislike about your experience with us, etc., etc.?
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Demographic Surveys: - what’s your gender, age, income, occupation, marital status, mailing address, email address, telephone number, and cell number (use this for SMS marketing campaigns… HINT: Very
powerful!) etc.
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Sometimes people don’t want to take the time to fill out a survey. To encourage them to fill out the survey offer them a freebie if they fill it out. Some ideas are free reports, sample products, free mini services or free newsletter. Hold a free online contest or sweepstakes on your website and ask visitors to fill out a survey before they enter.
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If you don’t yet have an e-mail address list you could post your survey on appropriate newsgroups, forums and e-mail discussion lists. HINT: “Craigslist”… this is a perfect place for *FREE*
advertising and it works! You could also print out survey cards at reception…
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Basically, the more you know about your audience the better your marketing becomes! You’ll be able to address their Hot Buttons, concerns and likes. A more personalized and customized marketing message works better EVERY time!
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Something to think about before you create your next piece of marketing material…
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For some proven marketing campaigns for your business that work! Visit:
Done-It-For-You-Marketing
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Dedicated To Multiplying Your Revenues,
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John Uhrig
Monochrome Marketing Solutions
Results-Based Marketing
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P.S. Fill that appointment book with clients eager to give you their money…
Done-it-for-you-Marketing
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27th November 2007
Massage Marketing Ideas for the Holidays
Massage MarketingAs found on “imassage” written by Debra
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With only one month until the holiday officially arrives, I thought it would be a great time to share some quick massage marketing ideas to increase client visits in the cold winter months.
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1. Sell gift certificates. Now is the time to let your current clients know you have them available.
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2. Call your local newspapers and see if they have a “gift-giving idea” section that is running. Usually these listings are less expensive.
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3. Consider creating some gift baskets with “home spa” products and a gift certificate for a massage. Retail for $100 - $150.
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4. If you’re donating massage for a good cause this year, make sure the press knows of your efforts. There are many web resources on how to write a press release. ie. PRWeb
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5. If you have email addresses for your clients, send them a free e-card with an offer on a package of massage services. For Example, buy 2, get the third session half-off, or schedule an hour in January and receive 15 minutes free.
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6. Promote your holiday special on your web site home page.
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7. Include a note on all of your receipts or make a flier for your regular December customers letting them know you are having an “after the holiday” relaxation special.
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8. Create a festive looking promotional flier and hang in areas your future customers might frequent. Promote a holiday or after holiday theme with all your contact info. Some businesses will trade promotion (I’ll hand out yours, if you hand out mine)
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9. Contact large corporations in your area and offer to work with employees as a holiday perk. You can probably negotiate an hourly or daily rate.
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10. Last but not least… Without any intent of making money, thank every customer for choosing you and wish them happy holidays.
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Want to find out more on the effects of marketing massage? Visit massage marketing for proven massage industry marketing strategies.
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© 2008 Monochrome Marketing Solutions, Inc. - Spa Marketing - 
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