Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals
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27th March 2008

Inside a Medical Spa: What Clients Should Expect

Medical Spa

A medical spa is a practice the same as a number of such facilities where you can go in, enjoy a little pampering in a nice relaxing environment, and take care of your cosmetic medical needs such as getting laser hair removal or adding a little fullness to your face with various injectables like BOTOX or Restylane.
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Medical spas are the fastest growing segment of the spa industry and the newest spin on the cosmetic surgery and anti-aging world. Medical spa franchises are offering enterprising entrepreneurs the opportunity to get in on this growing market, existing day spas are adding medical procedures to their list of offerings, and cosmetic surgery and dermatology offices are creating spa-like atmospheres to get in on their share of the market.
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With such varied types of businesses, it’s not hard to imagine that there aren’t strict regulations or defined rules for the medical spa market. The medical spa industry is the wild west at this point… It’s a buyer beware kind of market.
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So What Qualifies a Spa or Business as a “Medical” Spa?
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Here’s the low down; a medical spa has to have a medical director that is a licensed physician, and the people that inject the BOTOX or perform the Mesotheropy to help you get rid of cellulite have to be licensed and trained to do so. In a nut shell… that’s it. The medical director does not have to be present, or even necessarily in the same state as the medical spa, and only needs to be on call in the event that problems arise.
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Of course, even if the medical director is on the premises at all times, there is no guarantee that the doctor will actually perform the procedure. In either case it is important the patient know the credentials and training of whoever is performing their procedure.
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Some Safety Concerns
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So of course the dermatologists and surgeons that own their own spas are cautioning patients about franchised facilities with no doctor on the premises while such franchises say that those concerns are unfounded.
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The medical procedures can sometimes turn out fine in these situations, there are although undesirable outcomes when patients don’t do their homework and let their medical needs take a back seat to their want of welcoming comforts.
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So as you venture toward opening or combining these services within your existing day spa, remember to remind the patient to keep their health as the number one concern. Always put the patients medical interest above financial concern for your business; “their consultation should be with a physician or a nurse, not a salesperson…” This will create longterm loyal clients/ patients!
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