Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals
12th May 2008
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Skin care industry begins targeting men
Spa Industry EventsThe Hartford Courant
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Soccer fans might have been excited when it was announced that David Beckham would be goig to the United States to play for the Los Angeles Galaxy. But nobody was cheering louder than the executives in the fashion and beauty industries.
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Beckham could be a considerable force, especially in the men’s grooming sector, which already is experiencing tremendous growth (worldwide sales rose from $26.3 billion in 2005 to $29.7 billion in 2006).
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The term metrosexual, for whom Beckham was the poster boy, may be dead, but the man who cares about his skin, his shave and his wardrobe is not.
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“Now, more than ever, men feel that it is important to take care of their skin,” said Oneeka Botu, director of skin-care marketing for Clarins. “Today’s man more than ever is more aware of how he looks and wants to look. Also, men have discovered what women have known all along — that you’ve got to take care of your skin if you want to look well-groomed.”
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Companies making men’s skin-care and grooming products have kicked into high gear. Men who want to erase undereye circles, plump up fine lines and reduce pore size now don’t have to filch from their girlfriend’s or wife’s medicine cabinet. Companies such as L’Oreal, Clarins, Kiehl’s, Shiseido, Clinique, Lab Series for Men, Elemis, Anthony Logistics, Jack Black, Zirh, Sharps, Nickel, Molton Brown and Dior Homme have lines and products targeted to the XY set.
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“The men’s grooming category is growing at an extremely fast pace with new men’s skin-care lines constantly being developed,” said Rene Shepherd, men’s skin-care merchant for Sephora. “Although shave still appears to be the No. 1 category, we have seen an increase in more specialized skin-care products for face, eyes and body. Products targeted to specific needs, such as razor bumps, are also proving to be very successful.”
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Men are growing more educated about grooming products and sophisticated in choices for their beauty needs.
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“It’s growing. By some estimates, the product side of the business is growing twice as fast as the women’s side, albeit off a much lower base,” said John Esposito, co-founder of Truman’s Gentlemen’s Groomers in New York. “Men, especially our clients, are buying better-quality product than they did in the past. They are starting to realize that there is a difference between soap on a rope and a high-quality cleanser.”
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Not just smarter, men also are getting more experimental when it comes to grooming, Shepherd said. “Skin care has become such a huge focus in the beauty world, and because of the serious nature, men are not as embarrassed about purchasing these sorts of protective products,” she said. “It also seems as though men are becoming a bit braver in their purchasing habits, especially since the emergence of metrosexuals.”
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Clarins monitors and analyzes what men are buying in order to stay on top of the business. The company has seen a huge jump in facial care, especially lip products, toners, clarifiers and anti-aging treatments..
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“I think that men were experimenting in the early 2000s when there was a major focus on the men’s beauty business,” Botu said. “Today, a lot of men have discovered what they like and what works for them and are buying those products.”
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But it’s not just younger bucks like Becks who are taking care of their skin. As men age, they are more likely to invest in more and better grooming products, Esposito said. “One of the biggest drivers behind the boom is the baby boomer generation. They are fitter and living longer. But with a longer, healthier life comes the need to work longer, and many of them actually have to date at later ages than they ever expected,” he said. “Hence, the basic survival of the fittest response kicks in. Looking good is a competitive advantage.”
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John Uhrig is considered by many to be the #1 Marketing and Day Spa-Building Expert within the entire spa industry. He has incredible success stories from clients all over the world. John has a great spa marketing toolkit… complete-done-it-for-you client letters, promotions, ads, flyers and templates at his website: www.SpaMarketingTools.com/SpaMarketingTools.html
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beauty marketing beauty industries grooming products skin care skin care marketing skin care products spa business1st May 2008
It’s About Using and Finding Proven Strategies
Spa Industry EventsAs you may or not know… my team, and I (John Uhrig – Marketing Director - Monochrome Marketing Solutions) have just returned from our Spa and Salon Marketing Super Conference with 70+ fantastic attendees in Seattle, WA USA. (check us out, right in the middle of everything).
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Though still doing all the follow up, bringing on new clients and a bunch of other stuff from this action packed trip, the office has been buzzing with energy as we share with the remainder of the team everything that happened during the Conference. Some highlights or ‘Oh! WOW’ moments included:
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- Rita Dominelli sharing the best in practice staff training and staff motivation techniques. Unveiling the proven customer service techniques salons and spas should be deploying… amid gasps of realization from the audience that they are not doing this! Rita is a great speaker and brought a wisdom to the conference (Running a TOP esthetician college since 1979 helps!) that salon and day spa owners should aspire to!
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- Client and Inner Circle member Dr. Tim Reilly (wife Kanna was present as well… the action behind the marketing) bravely standing up in front of the audience and sharing how they brought their business from the verge of closing 6 months ago… and by using, implementing and taking ACTION with our materials they are now generating $42,000 per month and on track to make $500,000 this year! All from an 800 sq foot business.
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- The Hot Seat Q&A Session, one of the more popular parts of the day when the entire audience was invited to come to the stage, microphone in hand and ask their burning question of the experts and the entire audience in the room… questions which included marketing, policies, staff, commission structures, procedures, and sales.
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- The intimate detailed oriented private consultations… staff members (Robert & Bosco) both internet marketing and marketing experts, revealed one-on-one to attendees, strategies and insight on better and more effective marketing. Plus, entire website critiques done live on individuals websites (normally valued at $450) but they both did them gladly for free.
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- Oh! And let’s not forget the $14,000++ in prizes we gave away. Some people will be enjoying 4 nights, 5 day stays in spots like Las Vegas or San Diego on us!
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I feel privileged that these genuine and hard working salon and day spa professionals and owners took the time from their week to attend our conference. We had an amazing day and from the comments we’ve been getting it seems that everyone had some fantastic ideas and breakthroughs during the day.
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Here’s what a few of the attendees wrote to tell us:
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“John was an excellent speaker; he was able to keep my interest the whole day.”
Janie Botting
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“Came to get some marketing ideas to expand my business… I found some great things, and easy things… that were a no brainer that I could implement right away! I wish I had thought of them first but I didn’t. I like to get the experience from people who know about a subject more than I do. I like to surround myself with individuals who have greater knowledge than I do… it certainly helps my business.”
Tim Barlen, Bluestone Academy, Ellensburg WA
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“My name is Kanna Reilly and I just wanted to say how great it is being an Inner Circle member!”
Kanna Reilly, Body Solutions LASER & SKIN, Scottsdale, AZ
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We will continue to bring these great ‘Road to Riches’ Spa & Salon Marketing Super Conferences on tour across both Canada and the USA.
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If you missed the opportunity to attend in Seattle… there are more to come! Also, to get a taste of what was taught you can gain access to our “Spa Marketing Toolkit Starter-Pack” it’s ONLY $147 and it’s going for the same price our conference tickets were sold at!
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Visit this website to take action:
http://www.spamarketingtools.com/spamarketingtools.html
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Well that’s it from me, I hope you enjoyed this update and be sure to visit our blog to see more updates and strategies!
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Yours in great marketing,
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John Uhrig
Marketing Director
Monochrome Marketing Solutions
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P.S. Here is our Toolkit website to take action:
SpaMarketingTools.com/SpaMarketingTools.html
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WOW! What a great event and we received fantastic feedback!
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17th April 2008
The DISCIPLINE that Most Salon & Day Spa Owners Won’t Employ
Spa Industry EventsDear Salon and Day Spa Professional,
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The scenes below are from some of our Road to Riches Salon & Spa Marketing Super Conferences over the past year or so.
Look closely… what do YOU see?
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On the surface, it looks nothing more than bunches of people sitting in a room. Oh no, it’s far more than that. What you are looking at is a rare breed indeed. You’re looking at a representative sample of the TOP 2% of beauty & spa industry professionals.
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How do I know this? Because 98% of the owners of businesses in the hair & spa industries never, ever bother to acquire the education necessary to drag themselves clear of the drudgery and fear of living week to week, always struggling, barely earning themselves a wage - more often than not paying themselves a fraction of what they’re paying their staff.
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And in many cases, finally giving up and closing the doors.
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I mention this only because on Monday, April 21, in Seattle, Washington, another representative sampling of that top 2% of Salon & Day Spa owners will be gathering for the 2nd ‘Road to Riches’ Super Conferences of 2008 in North America.
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They will be there to further their education, find out what really gets customers through the door, what really makes people spend more with you than they’ve ever done before, what really motivates staff to achieve…
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And this information is nothing like what you will hear at ANY other so-called ‘professional development’ event, ANY trade show, ANY ‘expo.’
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So, if you have not booked already, if you live within flying, driving - or CRAWLING - distance of Seattle, there’s a HANDFUL of tickets left for the event. The Seattle, conference room is 92% booked as of today.
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1. For Seattle conference tickets, call: The Ticket Hotline 24hrs at 1.604.850.3416.
2. Or visit and place your order online: www.spamarketingtools.com/superconference.html
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The choice is yours…
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Tickets are a ridiculously cheap $147 including all day refreshments, AND morning snacks.
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Oh! We’ll also be doing private consultations… so bring any current promotions, marketing or your website and we’ll critique them for you live on the spot!
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I hope to meet and see you there!
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John Uhrig
Marketing Director
Monochrome Marketing Solutions
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P.S. We’ll also be giving away up to 25 (5 Day & 4 Night Getaway Prize Packages) at our conference April 21st in Seattle as prize draws. Getaways to… Western destinations like Reno, Lake Tahoe, Durango, Pagosa, Sedona, Anaheim and Las Vegas. Approx retail value per prize is $248 to $563 depending on location.
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That’s up to $14,075.00 in prizes we’ll be giving away… although only registered attendees are eligible to win!
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P.P.S. Here is that all important link again:
www.spamarketingtools.com/superconference.html
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24th February 2008
Salon Marketing & Spa Marketing Conference
Spa Industry EventsSalon & Day Spa Owner ‘Road to Riches’ Marketing and Business Conference
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Your exact roadmap to business profits… coming to Seattle Monday, April 21st, 2008.
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If you join us in Seattle, we’ll show you exactly how to use our proven “marketing strategies” to achieve your OWN success within your business.
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You can find out more — including a complete itinerary of what we’ll be revealing to you — at our website… we’ll be launching the info page in the next few days.
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If you have more questions, you can call 1-604-850-3416, or visit our main site at www.SpaMarketingTools.com
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To your financial and “effective marketing” Future,
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John Uhrig - Marketing Director, Monochrome Marketing
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30th January 2008
Hair, Day Spa and Beauty Super Conference
Spa Industry EventsSalon & Day Spa Owner ‘Road to Riches’ Marketing and Business Conference
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Your exact roadmap to business profits…
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Sometimes you need to step outside the box, take a chance, and try something new if you really want to set a new course and impact your destiny.
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And that’s exactly the kind of opportunity I’m offering you NOW…
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What if I said you could learn Intense, Exhilarating, Brand New Marketing & Business Building Strategies you need to know to grow your own booming salon or day spa business and achieve your financial dreams — all for next to no financial investment — in a mere 8 hours???
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Well, you might say I’m crazy. You might even say I’m trying to rip you off. But you’d be wrong.
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Because on Saturday, February 16th, 2008, that’s what my team and I want to teach you.
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If you join us in Vancouver, we’ll show you exactly how to use our proven “marketing strategies” to achieve your OWN success within your business.
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This is the same Marketing, System, Tools, Strategies and Action Plans ordinary people - like YOU - have used and achieved extraordinary results - FAST! No better way of implementing these with SPEED and ACCURACY than seeing and hearing it for yourself!
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(And many of these people had little to no marketing skills when they first started out!)
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You know how so many salon and spa owners are tearing their own hair out with frustration at marketing that just doesn’t work… while they struggle to pay their staff wages, their product suppliers, their rent…. and never even pay themselves a penny?
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You might feel like this from time to time… sick and tired of making the staff happy, making sure they got paid, while you’re always left with the ‘ball in the air’… like you are working for them, not them working for you.
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Plus, I’ll bet you’re an ‘advertising victim’, spending thousands of dollars on advertising and marketing, then sitting by the phone… almost willing it to ring… and being constantly disappointed with your results!
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This is your chance to learn “Real” marketing that can lead you to “BUSINESS FREEDOM or from WAGE SLAVERY… The CHOICE Is Yours… You Can Either Be Green with ENVY or Simply Copy the Stunning Success of Other Salon and Spa Business Owners!”
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So again, this is your invitation to Awaken the Business Genius Inside You By Investing ONE Full Profit-Provoking Day at The Salon and Day Spa ‘Road to Riches’ Business & Marketing Super Conference in Vancouver.
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Finally, You Will Discover Radical, Tough Minded Success Philosophies, Money-Making Mindset, Belief Systems, Business Thinking and Advanced Marketing Tactics…
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NOW… If you think our 8-hour effective marketing “crash course” is going to be super expensive, prepare for a shock…
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You can find out more — including a complete itinerary of what we’ll be revealing to you — by visiting:
www.spamarketingtools.com/superconference.html
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If you have more questions, you can call 1-604-850-3416, or visit the site above.
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To your financial and “effective marketing” Future,
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John Uhrig - Marketing Director, Monochrome Marketing
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P.S. Here is that link again:
www.spamarketingtools.com/superconference.html
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13th October 2007
Spa Week’s Answer to National Health Crisis: Company Brings $50 Spa Treatments to Consumers at Over 400 Spas
Spa Industry Events, Spa Industry News(PRWEB) October, 2007 — Once considered an indulgence, spa treatments are quickly becoming a necessity. spa week has taken a leadership role in teaching the public about the different options the Spa Industry can bring to them. The goal of spa week is to develop a new generation of educated consumers that incorporate regular spa treatments into their health care regimen.
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Healthcare in the U.S. is a disaster and getting worse. Adult and childhood obesity have hit epidemic proportions. 46 million of Americans are without healthcare and its costs are spiraling out of control. Over the next 12 months, lost employee productivity and its direct medical care will cost the nation’s employers up to $64.1 billion, plus $58.8 billion in indirect costs. Life is tough. Americans eat the wrong foods, get too little sleep and have to deal with stress on a constant basis. Small problems build up and multiply until they become unmanageable and start to exhibit a negative effect on one’s health. spa week wants to make a difference in helping the public take back control of their lives.
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Education is the first step. spa week has taken a leadership role in teaching the public about the different options the Spa Industry can bring to them. spa week was created to help inform consumers about the benefits of the spa lifestyle and get first-timers into the spa. Since its inception in 2004, spa week has evolved to become a complete resource for a healthy lifestyle. The goal of spa week is to develop a new generation of educated consumers that incorporate regular spa treatments into their health care regimen.
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This Fall spa week will be bringing $50 spa treatments to consumers at over 400 spas across the United States and Canada in an effort to introduce a new generation of consumers to the benefits of a healthy lifestyle, and to open up the spa industry to the masses. The goal is to make wellness more than just a word — spa week intends to do its part and make it a reality. By educating and introducing the health benefits of the spa lifestyle to as many people as possible, spa week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.
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spa week was slated for September 17th -23rd on the West Coast is taking place October 15th -21st for the balance of the Country. It will take place in over 400 spas in 22 markets across the United States and Canada including New York City, New Jersey, Philadelphia, Boston, Washington D.C., Virginia, Baltimore, Atlanta, Detroit, Chicago, Dallas, Austin, Miami, Oregon, Denver, Minnesota, Seattle, Arizona, Los Angeles, San Diego, San Francisco and Toronto. A list of participating spas will be posted on www.spaweek.org.
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spa week is encouraging participating spas to develop wellness packages and campaigns, but of course, the spas will continue to offer their signature $50 treatments, along with enough pampering to please even the most discriminating spa enthusiast.
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Motivated by the $13 billion annual North American spa industry, spa week was developed by C & R Media’s Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. spa week offers corporate and spa partners a vital niche marketing platform as spa week builds as an international brand. Along the way, Spa Week has attracted the attention and participation of many corporate sponsors including Saab, eBay, B. Kamins, Conair, Jane Iredale, BriteSmile, POM Wonderful, Clarisonic, Pure Essentials, Red Door, CEW, Philip Stein Teslar, Xela Aromasticks and Cancer and Careers. Allure Magazine has been the exclusive media partner since 2005.
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A portion of all spa week proceeds benefits Cancer and Careers,
http://www.cancerandcareers.org), a non-profit organization for working women with cancer. For more information, visit http://www.spaweek.org or call Lindsey at (212) 352-8098.
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11th May 2007
ISPA 2007 China - 9th International Spa Association Exhibition & Conference
Spa Industry EventsISPA 2007 China - | 7th to 9th June 2007, Shanghai
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* Conference Registration Opens
* Highlights of ISPA 2007 China Conference and Exhibition
* China – Top Spa Destination in the making
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Dear Spa Industry Colleagues,
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We are pleased to inform that ISPA 2007 China Conference is now open for registration. Early-bird rates will be available till the end of April.
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Key Highlights of ISPA 2007 Conference:
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Prestigious International experts of this industry will share their beneficial knowledge on the Spa Revolutions and Technologies, including Studies and Statistics of Asia Spa which will be presented by ISPA Chairman, Mr. Jim Root.
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Exclusively for International delegates, a series of Senior Oriental and Asian Speakers are gathered to share their vast knowledge on the usage of Traditional Chinese Medicines for healing and wellness; unveiling the various ancient Chinese therapeutic demonstrations and holistic treatments like the application of Chinese Yin-Yang, Tai-Chi, Qi Gong, Ba Kua (Threading) and many more.
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Asian Leaders Round Table Discussion Forum chaired by ISPA Board Members session.
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ISPA Board Members will be officially present to specially conduct interesting sessions for Asian Spa Operators / Owners
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For more information about the Conference program and the profile of our speakers, please refer to the website at: www.ispa2007-china.com
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Key Highlights of ISPA 2007 Exhibition:
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1st time participation of Australian Pavilion & Taiwan Pavilion
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China Pavilion with over 50 exhibitors showcasing various local brands and products like Jacuzzis, Hand Tools, Herbs, Accessories, Services Academies, China spa consultancies, as well as Spa destinations and resorts.
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More than 20 ISPA Board Members and Directors of Leading Spa Brands & Consultants will be present as major buyers.
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Over 25 Official and Supporting Media Internationally are covering the news & creating exposure of ISPA 2007 China.
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Who are the attendees:
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* Spa, Hotel, Fitness and Health Center Owners and Operators
* Hoteliers, Resort / Destination Owners and Operators
* Investors
* Spa Professionals and experts
* Management Companies
* Architect and Planners
* Spa Managers and Therapists
* Spa travel buyers and agents
* Product and equipment distributors / agents / Traders
* Government, Professional, Trade Organizations and Academies
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There will be 1 Public Day where 10,000 China Visitors will be expected to attend.
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CHINA SPA INDUSTRY AND NEWS
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From authentic Hainan Island and Yunnan to chic Shanghai and Beijing, the China spa business has been brought forth to a higher level, thanks to the publicity and reputation established by the foreign operators and the Chinese’ new wealth and awareness of wellness.
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Spa business is making big in China, with its ancient tradition of massage, bathing and seeking Taoist harmony & balance. Foreign spa operators are now actively diving in, increasing and expanding with the flow. Maintaining Health and wellness is a necessity for everyone and the Spa business, having the full comprehension of this concept, has become a thriving industry in China. A huge country with 1.3 billion people to be pampered; and spa industry experts see a great opportunity for the influx of great wealth for their investment. Echoing the Manchester cotton manufacturers of the 19th century, they imagine that if even 1% of the population gets one spa treatment a year for RMB300 (US$37) that’s RMB3.9bn (US$480m) annually.
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The spa boom is fueled by the expansion of foreign businesses and the influx of foreign spa professionals into China, the growing tourism with increasing numbers of hotels, and the increase of wealthier Chinese professionals. The 2008 Olympics is also a major trigger responsible for the booming of Spa industry with increase number of Chinese placing higher awareness on sports and fitness; voicing down to health and wellness. The Olympic Games would bring forth more hotels, and to-date, Spas can be commonly seen in them, including basic massage services through to high-end aroma therapies. Independent existing spa operators in China are now planning to increase their dimension and new operators are flooding in to have a share of the rich industry.
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Reliable statistics on facilities and clientele are rare in the Mainland with numerous major spas, medium-sized day spas and up to hundreds of thousands of massage parlors and beauty parlors offering facials. However, Linda Au, the director of sales and marketing for Spa Resources Asia Ltd of Hong Kong; a trading, promotional and consulting organization, estimated that there are about 40 brand-name spas in China in more than 75 outlets today, up from about 25 brand-name spas in 2003. Today, 32% of them are in Beijing and 36% in Shanghai; 70% of them are within hotels.
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“The spa concept in China is still at the baby stage,” Au said, adding there’s a lot of room for growth and new concepts to be implemented. Industry experts and operators predict China will eventually become one of the world’s top spa destinations. (Source: China Economic Review)
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It is your final chance to get involved in the making of the world’s top spa destinations…
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About International SPA Association (ISPA) Asia Conference and Exhibition | Since its inception in 1999, ISPA International Conference and Exhibition has become the main event for spa professionals in Asia. Through an interesting mix of plenary, concurrent sessions and exhibition, this event has been the focus of professionals in the spa, beauty and wellness industry. It has brought the spa community together to network, learn new techniques and keep abreast of the latest developments and trends impacting the industry.
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16th April 2007
90 Firms for Beauty Expo - Gulf Daily News
Spa Industry EventsTHE annual Middle East International Beauty and Spa Event… will be held in Bahrain later this month.
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The four-day event, to be held at the Bahrain International Exhibition Centre (BIEC) from April 18, will display the latest health and beauty products and services.
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More than 90 companies from the region, including Bahrain, the UAE, Kuwait, Saudi Arabia, Lebanon and Egypt will showcase products at the exhibition.
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An official delegation from Thailand’s Commerce Ministry export promotion department will also attend.
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The event is held by Arabian Exhibition Management under the patronage the Industry and Commerce Ministry.
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It was held in Bahrain for the first time last year when more than 6,000 consumers and trade visitors from Bahrain, Saudi Arabia and the Gulf attended.
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This year’s exhibition will feature everything from catwalk shows to make-up technique demonstrations.
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Entry to the event is free, but children under the age of 14 will not be allowed.
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The exhibition will run from 5pm to 10pm on April 18, 19 and 21.
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It will also open from 2pm to 10pm on April 20 and special ladies only mornings will be held on April 19 and 21 from 10am to 2pm.
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13th April 2007
Whistler Wellness Week
Spa Industry EventsNorth America’s Premier Alpine Wellness Festival May 5-13, 2007
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Whistler is all about wellness. Fresh mountain air in the humid northern rain forest of British Columbia’s Coast Mountains.
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For one special week each year, whistler Wellness presents a community gathering of wellness offerings.
They have in excess of 130 workshops, seminars, demonstrations and product trials. The web site is http://www.whistlerwellnessweek.com This event is North America’s largest Alpine Wellness Festival.
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A week loaded with seminars, yoga, events and special offers that will tantalize your mind, body and spirit. Whistler Wellness Week, May 5 - 13, has everything you need to relax and rejuvenate - alpine style.
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spa business spa professional wellness whistler13th April 2007
Spa & Resort Expo & Conference/Medical Spa Expo & Conference
Spa Industry EventsSpa & Resort Expo & Conference/Medical Spa Expo & Conference
Jacob Javits Convention Center - New York, NY
Exhibition: September 9 - 10, 2007
Conference: September 8 - 10, 2007
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Treat your patients. Delight your clients. Better your business.
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The Spa & Resort and Medical Spa Expo and Conference is the only event designed especially to encompass both the elite spa and medical spa communities – and the one place where you and every spa and medical spa professional will find exactly what you need to enhance patient and client care, offer improved techniques and services, explore the latest trends, and see and sample the very newest products and treatments.
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To find out more go here: Spa & Resort/Medical Expo
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13th April 2007
The International Esthetics, Cosmetics & Spa Conference – Las Vegas
Spa Industry EventsThe International Esthetics, Cosmetics & Spa Conference – Las Vegas, is the most complete esthetics, cosmetics and spa industry trade show and education event held in the world. It provides the perfect meeting ground for the world’s most elite and qualified spa attendees looking to better their business. The extensive tradeshow floor and comprehensive education program attracts the top spa professionals interested in seeing the latest trends, learning the latest techniques and purchasing the latest products in the industry.
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Strengthen business relationships and explore new market opportunities by coming together with the more than 40,000 spa professionals that attend the Las Vegas event every year…
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International Esthetics, Cosmetics & Spa Conference – Las Vegas
June 2-4, 2007
Las Vegas Convention Center
Las Vegas, NV
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To find out more go here:Spa Conference Las Vegas
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12th April 2007
Spa Industry Seminar 2007: China’s first global spa forum
Spa Industry EventsDates: 27-29 April 2007
Venue: Pudong Shangri-La, Shanghai (PRC)
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Spa Industry Seminar 2007 is the fifth in a series of annual events organised by The Turning Point for the benefit of top spa industry professionals.
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Program content is presented with a global perspective and is geared towards owners, investors, senior corporate executives, spa directors and managers, spa consultants, architects/interior designers, academics, East/West medical practicioners, anthropologists, therapy product manufacturers and distributors and lifestyle journalists.
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Topics presented at this event range from spa branding challenges to the latest trends in spa architecture and interior design… strategies for effective promotion and retailing to mind/spirit menu options that expand the spa experience… eye-catching spa photography to a global overview of indigenous treatments and rituals… challenges posed by cross-border operations to techniques for measuring and enhancing spa business profitabilty… and much more.
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The venue for Spa Industry Seminar 2007 is the Pudong Shangri-La, Shanghai… the flagship of the Shangri-La group and one of the premier hotels in China.
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To find out more go here: Spa Industry Seminar
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4th April 2007
Spa Finder Goes Live In 2007 With Spa Industry’s First-Ever Consumer Expos
Spa Industry EventsEvents Set for Aspen and New York’s Grand Central; Opportunity for Beauty, Spa, Travel Exhibitors to Connect with Consumers
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NEW YORK, March 12 /PRNewswire/ — Bringing the spa experience to life for hundreds of thousands of consumers, Spa Finder, Inc., the world’s largest spa media and marketing company, will host the industry’s first-ever consumer expos in both Aspen and in New York’s Grand Central Terminal in 2007, company officials announced today.
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Providing an opportunity for the booming spa lifestyle industry to connect with consumers, both the Aspen and New York City shows will showcase interactive exhibits, skin and beauty product demonstrations and giveaways, spa treatments, and spa cuisine from the world’s leading spas and spa lifestyle companies.
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The first expo, Aspen Spa Day (http://www.spafinder.com/aspenspaday), will take place in downtown Aspen on July 28, 2007. A diverse mix of companies have already signed as sponsors, including title sponsors Bare Escentuals and Cliffs Communities, and presenting sponsors Aspen Center for Integral Health and Aspen Magazine.
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The preliminary list of exhibitors at Aspen Spa Day ranges from Red Mountain Spa and Mexico Tourism Board to beauty companies like Sothys, Pevonia Botanica, and Kama Ayurveda. In all, more than 1000 consumers are expected to attend the event, which will take place at the height of the resort town’s summer high season.
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The Spa Experience (http://www.spafinder.com/thespaexperience), which will be held in Grand Central Terminal from October 31st to November 3rd, will offer over 60 leading global spa companies the opportunity to interact with the more than 500,000 commuters and shoppers who use the terminal every day.
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“There is really no better way to appreciate what the spa lifestyle is all about than to actually feel the massage, taste the cuisine, or experience the treatment,” said Spa Finder, Inc. COO Sallie Fraenkel. “We felt the timing was right to bring the spa experience to life by offering the world’s top spa companies the chance to interact directly with potential customers.”
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About Spa Finder, Inc.:
The world’s largest spa marketing and media company, Spa Finder reaches millions of consumers interested in wellness via Spafinder.com, its award- winning website, and Luxury SpaFinder magazine, the trusted authority on the luxury spa lifestyle. In addition, Spa Finder gift certificates, which are redeemable at more than 3,500 spas worldwide, are available for purchase at more than 36,000 retail outlets across North America. The global spa resource, Spa Finder also operates Spa Finder Europe and Spa Finder Japan and publishes the annual Worldwide Guide to Spas. Founded in 1986, the privately held company is headquartered in Manhattan.
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Website: http://www.spafinder.com/thespaexperience
Website: http://www.spafinder.com/aspenspaday
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© 2008 Monochrome Marketing Solutions, Inc. - Spa Marketing - 
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