Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals
3rd October 2008
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SpaFinder Announces 2008 Readers’ Choice Awards Winners
Spa Industry News, Spa NewsFrom Press Release - Sep 24, 2008
SpaFinder Announces 2008 Readers’ Choice Awards Winners, Spotlighting Spa-Goers’ Favorite Spas In The World
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Sixth Annual Awards Mark First Time A Non-US Spa Takes Top North American Honors, Underscoring Growth of Global Spa Industry
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Spa Visitors Cast Over 250,000 Votes Globally, A New Record
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New York, NY – September 16, 2008 – SpaFinder, Inc., the global spa resource, today announced the winners of its prestigious 2008 Readers’ Choice Awards, revealing spa-goers’ favorite spas across the globe – by continent and country/region – as well as their top picks for the best spas in 25 specific categories. In addition to the diverse geographic regions traditionally recognized in the awards program, new favorites in remote locations such as Kynsa, South Africa and Queensland, Australia demonstrate how a fresh generation of spas are enticing global travelers.
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“We’re proud to carry our Readers’ Choice Awards into their sixth year, reflecting the unvarnished opinions of actual spa goers from every part of the world,” said SpaFinder, Inc. President Susie Ellis. “As our industry’s version of the ‘Academy Awards,’ our goal is to shine a global spotlight on those deserving spas that offer truly exceptional experiences to their guests.”
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The 2008 awards are based on over 250,000 votes submitted worldwide by SpaFinder.com visitors and readers of SpaFinder publications, representing the most complete consumer assessment of the global spa market available today. In all, ballots were cast for over 1,500 different spas around the world by visitors who have used these properties personally in the past three years.
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SpaFinder Crystal Award Winners for 2008
Most coveted are SpaFinder’s Crystal Awards, which recognize the most extraordinary spa on each of six continents. This year’s winners are:
- Africa: Pezula Resort Hotel and Spa, Kynsa, South Africa
- Asia: The Peninsula Hong Kong, China
- Australia: Gwinganna Lifestyle Retreat, Queensland, Australia
- Europe: Brenner’s Park Hotel & Spa, Baden-Baden, Germany
- North America: Rancho La Puerta, Tecate, Mexico
- South America: El Alvear Palace, Buenos Aires, Argentina
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Notably, this year marks the first time that a non-US spa took home the North America award. And several of these Crystal Award winners have leapt to the forefront virtually overnight: Gwinganna has been open only two years, while Pezula has been open only three.
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SpaFinder Country/Region Winners for 2008
Awards are given for the top spa in each of 27 countries and regions. Four new countries have been added this year, including Malaysia, the Philippines, Russia, and Singapore, reflecting significant growth in these spa markets.
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In the United States, Arizona retains its leadership as the favorite spa state with Canyon Ranch Tucson taking the top US spa spot this year. Elsewhere, repeat winners include:
- the Peninsula Spa in Hong Kong
- Brenner’s Park Hotel & Spa of Germany
- Rancho La Puerta of Mexico
- Kurotel Longevity Center of Brazil
- St. Anne’s Country Inn of Canada
- The BodyHoliday of St. Lucia
- Ananda in the Himalayas of India
- Four Seasons Resort Bali of Indonesia
- Chiva-Som of Thailand.
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Congratulations to these winners!!!
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John Uhrig
Spa Marketing, Salon Marketing, Massage Marketing Guy!
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crystal awards favorite spas Latest Spa News readers choice spa industry news spa news spafinder spa industry3rd June 2008
Canada’s Hall of Fame Award of Excellence
Spa Industry NewsTigh-na-Mara Garners Hotel Association of Canada’s Hall of Fame Award of Excellence
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Tigh-Na-Mara Seaside Spa Resort and Conference Centre, in Parksville, B.C. received the Hotel Association of Canada’s Hall of Fame Award of Excellence, winning in the Human Resources division. The award is sponsored by the Canadian Tourism Human Resource Council (CTHRC) and emerit Tourism Training, and was presented during an awards dinner at the Hilton Toronto Hotel.
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CTHRC President Wendy Swedlove presented the fourth annual HR award to Laurie Sagle, Tigh-Na-Mara’s Director of Human Resources. Located in Parksville, British Columbia, Tigh-Na-Mara offers 192 log cabin units spread throughout a forested 22-acre property. Established in 1946, the property has grown significantly, and in 2005, implemented a director-level Human Resources position, an innovative decision for an independent resort. This led to Tigh-Na-Mara creating forward-thinking HR strategies to attract and retain motivated employees, resulting in improved customer satisfaction and an overall increase in the company’s bottom line. Tigh-Na-Mara’s HR strategies include specialized training programs, awards for exceptional guest service, long service awards, and an extensive benefits package.
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Tigh-na-Mara is home to the Grotto Spa, one of the largest resort spas in Canada. Its popular Desperate Housewives’ package offered up a taste of “Wisteria Lane,” Pacific Coast style, where discerning women could escape doldrums and dirty dishes for stress-defying spa treatments, mineral baths and endless tapas, proving that innovation at the resort wasn’t limited to Human Resources.
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Canadian Tourism hotel association of Canada spa business spa industry spa industry news Tigh na Mara29th May 2008
Emerald Greens Golf Resort Adds Day Spa, Fitness Center
Spa Industry NewsFrom: St. Peterburg Times
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The Emerald Greens Resort and Country Club has added a spa in an effort to establish itself as a vacation destination for golfers and nongolfers alike.
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The strategy seems to be working, according to sales and marketing director Traci Sherman, who says that package bookings and advance reservations have increased since the spa opened.
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Guests at the 50 villas in the Carrollwood Village resort can spend the day on three nine-hole, par 36 courses while riding the fairways in air-conditioned golf carts. Or they can luxuriate at the Oasis Day Spa and Fitness Center.
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Resort guests and club members will find cardio equipment, strength training units, free weights, treadmills, personal training and group classes.
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Services include:
- Emerald Greens Essential Facial, a 65-minute skin analysis, cleansing, exfoliation with steam and relaxing massage for $85.
- Just for Men facial with deep cleansing, exfoliation with steam, and face, shoulder and scalp massage at $75 for 50 minutes.
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Some packages include accommodations, a massage or a facial, and a spa robe for about $370 per night. That rate drops dramatically the longer the guest stays. Call (813) 961-9400.
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19th December 2007
John Travolta Gay - Confirmed! Or Not?
Spa Industry NewsJohn Travolta is more gay than all the Village People put together, L.A. Rag reports. Not that there’s anything wrong with that.
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Source: Entertainment Base
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There’s a junkie Korean spa in Koreatown called Century Spa that no one knows about so it’s cheap and fantastic. It’s also a place that’s been overrun by a slew of gay men cruising for dick in the steam room and clay room.
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When we went to get Lynn a body scrub and massage the two Korean women behind the counter were unusually giddy.
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“You will never believe who here!”
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“Who” We asked eyes raised.
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“Mr. John Travolta!” They exclaimed, exploding into giggles.
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Now, why in the name of Liberace, would John Travolta be miles from his home in Korea Town at a men’s spa. For their amazing service. The gorgeous showers with broken tiles.
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Once we saw John we instantly ran to our locker to try and take a picture of him, but it didn’t work so we have no proof. But we are telling you straight up our experience, we saw him there, and he was checking out Alex’s Middle Eastern feast in the showers.
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This was the wrong thing to do, and we realize that now. We should have flirted with him until he laid his hands on us and we could’ve said, “Dude, I liked you in Hairspray and all, but I’m not like that!”
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That would’ve been more hilarious than him in a fat suit.
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John, look, no one goes to a Korean Spa unless they WANT to get caught. Stories about you cruising in the steam room have surfaced before so it’s not a surprise. If you come out as gay, then that just makes you that much better of an actor. You fooled the American public for years, and usually you have to be the president to do that.
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That’s not exactly overwhelming evidence, is it. Some woman at some bath house saying she saw Travolta.
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Still, people seem to believe it. One of the commenter’s says, “I hate to tell you but everyone has known Travolta was gay since like 2000. He’s like f**$$## Jodie Foster gay. He’s gayer than Tom Cruise. GAY, GAY, GAY, GAY.” Now, you have to admit, that’s gay.
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What others are saying:
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** Defamer is playing coy: “What to make of this beyond the fact that Century offers some of the best spa services in the city at the most reasonable prices. Why, we’re certain we have no idea!”
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** Glitterati Gossip calls the rumor “totally unsubstantiated” but points out “If he were gay, there’s every reason to believe he’d try to hide it, though. Scientology has moderated its stance on gays in recent years, but for many years classified homosexuality as a disease.”
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** Queer Verve suggests: “Maybe Travolta was on a mission from Xenu to spread Gonorrhea Scientology to queers in dire need of a body scrub.”
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Who knows for sure.
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There have long been rumors about this. And photos of Travolta kissing other dudes only fuel the suspicion.
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Seriously, though, the man’s married to a beautiful woman and they have kids together. Does that mean he’s not gay. Not at all. Still, he should probably get the benefit of the doubt when he says he’s not.
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Source: Entertainment Base
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18th December 2007
Murad Medical Spa Wins 2007 Best of City Search Award
Spa Industry NewsThe votes are in… The Murad Medical Spa has won the “2007 Best of City Search” award from CitySearch.com in the Los Angeles Medi-Spa category.
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El Segundo, CA (PRWEB) December 17, 2007 — The votes are in. The Murad Medical Spa has won the “2007 Best of City Search” award from CitySearch.com in the Los Angeles Medi-Spa category. Selected as an Editor’s Favorite, this is the second consecutive year the spa has been applauded for its exceptional service and treatment selection.
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“Being recognized by the editors of CitySearch.com as the best Medi-Spa in the entire Los Angeles area is an honor and a true testament to our results-oriented treatments,” says Dr. Howard Murad, Associate Clinical Professor of Medicine at UCLA, founder of Murad Inc. and author of Wrinkle-Free Forever and The Cellulite Solution. “Winning two years in a row is a direct reflection of the passion and commitment of our exceptional spa staff and we are all truly grateful for this recognition.”
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Murad, Inc. was founded in 1989 by Howard Murad. M.D., recognized as one of the world’s foremost authorities in skin health. Based in Los Angeles, CA, the global headquarters are home to the Murad Medical Group, the award winning Murad Medical Spa, the revolutionary Murad Inclusive Health® Center, and Murad Research Labs.
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As the pioneer of the doctor-branded skincare movement, Dr. Howard Murad and his research team develop innovative formulas that consumers can access conveniently through the company website, salons, spas and select retail outlets. Murad products are available in over 33 countries, and are ranked number one as the best selling clinical skincare brand at many locations including Sephora and Ulta.
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For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit www.murad.com.
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Learn about effective medical spa marketing by clicking here: Medical Spa Marketing
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24th November 2007
SpaFinder Purchases Interest in SpaBoom to Provide New Services, Value for its Spa Marketing Partners
Spa Industry NewsNew York, NY (PRWEB) October 2, 2007 — SpaFinder, the global spa resource, has purchased an interest in SpaBoom, a fast-growing online spa marketing services company that currently provides more than 1,300 day spas with the ability to sell Instant Gift Certificates on their websites. Through this strategic investment, the companies will market their respective offerings to their 4,500+ non-overlapping spa customers as well as the 11,500 additional spas that compose the U.S. spa market.
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Full story here: Spa Finder
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25th October 2007
Profits to make one blush
Spa Industry NewsNiche Canadian cosmetic-makers thrive
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Karen Mazurkewich, Financial Post | canada.com
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She calls it “medical chic” but Lee Graff ’s new cosmetic line is becoming a full-blown fashion statement. Cover FX Skincare Inc., a line of foundations and blushes originally designed for people with skin problems, is getting distribution lift-off.
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The niche cosmetic brand, which was conceived in the CosMedic Clinic at Toronto’s Sunnybrook & Women’s College Health Sciences Centre seven years ago, has widespread distribution in Canada and, this month, is being launched in eight U.S. outlets owned by hip cosmetics retailer Sephora after being discovered by Hollywood trendsetters.
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“If you asked me five years ago, would we be in these stores, I would have said, no, this is just for my patients,” Ms. Graff says.
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What started as a small line of cover up and setting powders has morphed into a lineup of 12 product categories and brushes, including bronzers, skin cleansers and moisturizers, that brings in $10-million a year in retail revenue.
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Move over L’Oreal and Estee Lauder: Private label brands are increasingly taking a bigger bite out of the mainstream companies’ marketshare. In a global study conducted in 2005, ACNielsen reported that total sales for niche cosmetics jumped to 17% in 2005 from 15% a year earlier.
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This year, Holt Renfrew devoted 20% of its new cosmetics counter in Vancouver to the alternative brands and Sephora, the fastest growing cosmetic retailer in the United States, reports 80% of its sales are niche brands.
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“Gone are the days when someone stands behind the counter selling one product line,” says Courtney Baber, Sephora vice-president and divisional merchandising manager for colour. Today’s women want the freedom to play, and they are no longer buying into national advertising campaigns, she adds.
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The trend can also be attributed to a marketing accident. In 1998, when France’s Sephora opened its first North American store, it could not persuade mainstream luxury brands to sign up, so it scoured the global for alternative brands to fill its shelves, Ms. Baber says. “What started as a hindrance, has become the biggest point of difference [between us and U.S. department stores] and can be attributed to our success today.”
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And whereas Europe once dominated the sector, increasingly, new products are coming from Canada. In addition to launching Cover FX this month, Sephora’s U.S. outlets are unveiling new line of lip glosses produced by Toronto-based Balmshell, and is featuring a new line from Toronto-based Cargo Cosmetics Corp. — already a popular brand among Sephora’s shoppers. The company’s branches in Canada, and online at Sephora. com also sell Montreal-based B. Kamins, Chemist skincare line. Ms. Baber says Canada’s proximity to the United States means products reach that large market quicker.
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An early pioneer in niche cosmetics is Toronto-based M.A.C. Cosmetics, a trendy brand designed in the late 1980s for professional artists. The brand sold itself in on pigment and chutzpah making transvestite singer RuPaul its unique cover girl. When the company first manufactured its lipsticks a big run was 100 units. When it sold to a corporate giant in 1997, an average run was 300,000. Today, M.A.C. is the backbone of the Estee Lauder empire selling US$640-million worldwide in 2006, according to Euromonitor International. M.A.C. went mainstream, but it paved the way for other Canadian niche cosmetic lines.
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When M.A.C. first launched at Holt Renfrew, Hana Zalzal was a young civil engineer and MBA graduate in search of an idea. There was always something new and innovative in fashion, but that wasn’t being translated to cosmetics, she says.
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Ms. Zalzal approached Eaton’s department store and offered her vision — a pared down approach to make-up. “They gave us three stores with prime real estate,” she says. Her vision: Cool industrial design (makeup in tin cans) and easy application. Cargo hit home runs with its handy lip gloss travel pouches, colour cards, smoky eyeshadow and frost sticks. This year, Cargo introduced packaging made from recyclable paper and a celebrity designed make-up series.
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“We’ve been around because of constant innovation,” she says. “It’s a highly competitive super-saturated market.”
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Competition hasn’t stopped other young entrepreneurs from jumping into the fray. Identical twins, Fiona and Jennifer Lees, 29, dreamed of owning their own cosmetics company. When the duo came up with the idea of marrying lip gloss with the Retro floating-art pen concept, they cold-called a Hong Kong manufacturer and a Danish engineer to flush out the logistics for a proto-type. “It was amazing there are people willing to give free information,” Fiona says.
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Once they had crystallized the concept and lined up the manufacturers, the sisters approached their father for financing. Nigel Lees, a former investment banker and chief executive of Sage Gold, was floored by their industriousness … and their power-point presentation. His first question:”What is lip gloss?”
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However, Mr. Lees found investors for the company, and he became chairman of the company his daughters named Balmshells. “Now he not only knows what lip gloss is, he knows all the brands and colours,” Fiona adds.
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In addition to rolling out in Holt Renfrew last year, several of Balmshells glosses were just launched in Sephora outlets across the United States.
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Another newcomer to hit the luxury market is 33-year-old April Jacobs. A former make-up artist, Ms. Jacobs developed a whimsical line of blendable colours she dubbed Pink Beauty. Her marketing strategy is to evoke another era, using romantic labels such as “Beatrice” and “Elsies” –borrowed from her grandmothers.
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With the help of her husband, an investment banker, Ms. Jacobs launched Pink Beauty Cosmetics Inc. in the summer of 2006 at Holt Renfrew, and she is now in talks with a U.S. retailer. “We want to grow slowly,” she says.
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Natalie Penno, vice-president of cosmetics and beauty services at Holt Renfrew, attributes the rise of the Canadian niche brand to the savvy Canadian entertainment industry. The models, the music industry, the film industry, give the products a platform to launch, she says.
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In addition to Pink Beauty, Ms. Penno is displaying Balmshells, plus two Calgary-based companies: Beaute Cosmetics Inc., a line of luxury brushes and lip gloss, and Teye Minerals, a mineral make-up line launched last year by Oasis Wellness Centre & Spa in Calgary. The spa has been selling a line of skincare products for eight years. But in an example of how the industry has come full circle, Victor Casale, a co-founder of M.A.C. Cosmetics, and his family are angel investors and advisors to Cover FX. All the original brands started in a lab with visionary entrepreneurs, but when they get too global, they loose innovation, Mr. Casale says.
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He remains a champion of the private brand: “What happens with international cosmetics brands, is like any business, you try to appeal to as many people as you can, so you don’t use a lot of pigment, you make it blah mainstream. [The big brands] don’t do any one thing particularly well, whereas the niche companies don’t have the marketing muscle but they have a competitive advantage because they can focus.”
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24th October 2007
Spa planned for wine region
Spa Industry NewsSpringbrook Properties has appointed the Florida-based consultants, Health Fitness Dynamics, to plan and oversee the development of its luxury spa, slated to open in early 2009 in Newberg, US.
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The 450-acre development will feature a high-end inn and spa in Oregan’s wine region.
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Co-owner of Health Fitness Dynamics, Judy Singer, says the spa will be “on trend, but not trendy.”
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Local ingredients from Yamhill Valley fruits and flowers may be featured in the spa menu and treatments are expected to be five star, yet still affordable.
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24th October 2007
Intelligent Spas releases Operating Procedures Manuals
Spa Industry NewsResearch company Intelligent Spas has released its series of Spa Operating Procedures Manuals in the Thai language.
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The release of the Thai manuals is intended to aid spa businesses in raising service standards, improving customer satisfaction and creating and maintaining spa ambience.
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Titles of the manuals will include Client Interaction and Service Standards; Housekeeping and Spa Presentation; Spa Human Resource Management and the Spa Employee Handbook.
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23rd October 2007
WTM to launch English language spa initiative
Spa Industry NewsA new initiative that aims to make English the international language for the spa industry is to be launched at the business-to-business event World Travel Market (WTM) at ExCel in London, UK, from 12-15 November.
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The language initiative is being spearheaded by Robert Czik, managing director of spa product manufacturer SpaFind.
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Czik will be unveiling details of a new spa training college which is being established in Kent, UK as a joint project between SpaFind and the Bell International Language School, working in partnership with the British International Spa Association (BISA).
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Czik said: “The plan is to get international spa operators to send their therapists to the UK to improve their technique and learn specialist spa-based English.”
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The WTM event’s focus on spa, health and wellness, in association with BISA and the Spa Research Fellowship, will also incorporate free seminars, and information stand, a spa listing booklet and activities from exhibitors.
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This will include the Israeli Government Tourist Office (IGTO), which will link up with Ahava Essential Dead Sea Treatments to bring delegates the benefits of the Dead Sea. Visitors will be able to book facials and spa treatments at the IGTO stand.
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22nd October 2007
SpaFinder to debut new versions of its spa portal
Spa Industry NewsSpa marketing and media company SpaFinder has launched two new versions of its spa portal in key European markets.
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The two sites have been launched to better serve French and German spa consumers and spa properties.
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The launch of the sites has also marked the introduction of the new Euro-denominated SpaFinder Gift Vouchers, which can be used at more than 3,800 partner spas to the company around the world.
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Chief Executive of SpaFinder Europe, Kevin Turnbull, said: “The successful launch of SpaFinder in the UK last year proved there is plenty of oppportunity for localisation of the SpaFinder business model in Europe.”
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Italian and Spanish SpaFinder websites are now being planned to launch early next year… 2008.
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21st October 2007
Clifftop spa to open in Australian wilderness
Spa Industry NewsA luxury hotel and spa is set to open on Australia’s Kangaroo Island, dubbed the Australian Galagpagos, early next year.
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Southern Ocean Lodge is set to be the flagship site of Baillie Lodges, a company set up four years ago by husband and wife team, James and Hayley Baillie, to provide premium experiential travel in a unique Australian style.
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Set on a dramatic clifftop location, the lodge will have 21 contemporary suites, with sunken lounges, and serve the freshest island and local seasonal produce.
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The Spa Retreat will provide an “oasis of calm amongst the coastal drama”, says Baillie.
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The spa menu will offer a range of traditional and cutting edge treatments, for both men and women, including the three hour Dreaming treatment.
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There will be three treatment rooms, a chill room and a steamroom.
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14th October 2007
Eden Roc Renaissance Beach Resort Undergoing $170 Million Renovation
Spa Industry NewsThe legendary Eden Roc Renaissance Beach Resort & Spa has embarked on a $170 million transformation to be completed in late 2008. Architect John Nichols will masterfully execute the extensive renovations, including all 349 guest rooms of the existing tower, pools and cabanas, Spa, restaurants, meeting space and retail options, as well as the creation of a 21-story, 283 guest room tower. Wifi capabilities will be available throughout the hotel and pool areas.
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“The vision for The Bold New Eden Roc is remarkably dramatic,” said Saun Lightbourne, Director of Sales and Marketing for the Miami Beach hotel. “We look forward to offering our guests a sophisticated, chic, contemporary resort experience with cutting-edge technology providing Renaissance, live well, standards with exceptional service.”
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As guests enter through the familiar doors of the Eden Roc, they will experience a Bold Transformation. The one-of-a-kind rosewood columns encircling the new lobby bar will serve as the focal point of the arrival experience. See through views of the Atlantic Ocean will be complemented by sophisticated furnishings in white accented with South Florida’s bright color palette.
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Each of the 349 guest rooms in the existing tower will be completely reconfigured to feature large, oversized bathrooms and spacious bedrooms awash in the colors of sun, sea and sand. Each guest room will be stylishly decorated with the latest amenities, including large LCD TV’s and iPod docking stations. All guest room corridors will be remodeled, and the classic Eden Roc elevators will also be refurbished. The bathrooms will showcase an expanded double vanity and new walk-in showers.
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A new 21-story, 283 guestroom tower is being constructed along the south edge of the resort, and will feature sophisticated new oceanfront guest rooms with modern finishes, luxurious bedding, LCD televisions, iPod docking stations, five-fixture bathrooms and endless views of the Atlantic Ocean. The tower will also include a limited number of exclusive 1,200-sq. ft. private oceanfront Miami Beach suites, which will feature not only the latest technology and pampering amenities but an oversized balcony that comes equipped with its own private Jacuzzi.
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Meetings and events will be even more glamorous at the Eden Roc with the creation of two new Pillar- less Ballrooms with an additional Rooftop Terrace that can be tented if desired. The state-of-the art ballrooms featuring a combined total of more than 14,000 sq ft of glass wall overlooking the Atlantic Ocean and Intracoastal Waterway. A lush rooftop garden area with a chic ’sky’ bar and guest services will be developed for the main building, perfect for private functions and social gatherings.
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The main pool at this stunning Florida beach resort will be redesigned showcasing five new infinity-edge plunge pools overlooking the sparkling Atlantic Ocean. A new full-service pool bar, poolside and beachside cabanas, bi-level bungalows and recreational retail shop will be added. The second pool and deck, located above the Beachside Bar & Grill will be resurfaced and enhanced with landscaping and poolside cabanas. Additional reflecting ponds and lush landscaping will also be added in the main pool area. Three brand new dining destinations have also been added to the resort.
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The Destination Spa will be completely redone with a new 21,000 sq. ft. layout and additional treatment Rooms, including poolside options, expanded cardio/fitness facilities, and overall destination spa d’cor, theming and programs. There will also be a new upscale retail shop, and the main dining room will be revamped into a signature specialty restaurant.
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The Bold New Eden Roc Renaissance Beach Resort & Spa will reopen it first phase winter 2008 with 349 new guest rooms and suites. In its final phase, a fabulous new tower boasting all oceanfront rooms and suites will open in late 2008 with five-fixture bathrooms, oversized balconies with private hot tub, and luxurious new bedding. The focal point of the Bold New Eden Roc will be an oasis of pools, water features and gardens, threaded with walkways and intimate seating areas. Three new restaurants will offer exquisite dining options overlooking the Atlantic Ocean. A 21,000 sq. ft. zen-like spa will offer the latest treatments and a state-of-the-art fitness center. Located in the heart of Millionaire’s Row on Miami Beach, Eden Roc is situated between one of the world’s most famous beaches and the Intracoastal Waterway. For more information please visit www.edenrocresort.com.
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13th October 2007
Spa Week’s Answer to National Health Crisis: Company Brings $50 Spa Treatments to Consumers at Over 400 Spas
Spa Industry Events, Spa Industry News(PRWEB) October, 2007 — Once considered an indulgence, spa treatments are quickly becoming a necessity. spa week has taken a leadership role in teaching the public about the different options the Spa Industry can bring to them. The goal of spa week is to develop a new generation of educated consumers that incorporate regular spa treatments into their health care regimen.
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Healthcare in the U.S. is a disaster and getting worse. Adult and childhood obesity have hit epidemic proportions. 46 million of Americans are without healthcare and its costs are spiraling out of control. Over the next 12 months, lost employee productivity and its direct medical care will cost the nation’s employers up to $64.1 billion, plus $58.8 billion in indirect costs. Life is tough. Americans eat the wrong foods, get too little sleep and have to deal with stress on a constant basis. Small problems build up and multiply until they become unmanageable and start to exhibit a negative effect on one’s health. spa week wants to make a difference in helping the public take back control of their lives.
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Education is the first step. spa week has taken a leadership role in teaching the public about the different options the Spa Industry can bring to them. spa week was created to help inform consumers about the benefits of the spa lifestyle and get first-timers into the spa. Since its inception in 2004, spa week has evolved to become a complete resource for a healthy lifestyle. The goal of spa week is to develop a new generation of educated consumers that incorporate regular spa treatments into their health care regimen.
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This Fall spa week will be bringing $50 spa treatments to consumers at over 400 spas across the United States and Canada in an effort to introduce a new generation of consumers to the benefits of a healthy lifestyle, and to open up the spa industry to the masses. The goal is to make wellness more than just a word — spa week intends to do its part and make it a reality. By educating and introducing the health benefits of the spa lifestyle to as many people as possible, spa week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.
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spa week was slated for September 17th -23rd on the West Coast is taking place October 15th -21st for the balance of the Country. It will take place in over 400 spas in 22 markets across the United States and Canada including New York City, New Jersey, Philadelphia, Boston, Washington D.C., Virginia, Baltimore, Atlanta, Detroit, Chicago, Dallas, Austin, Miami, Oregon, Denver, Minnesota, Seattle, Arizona, Los Angeles, San Diego, San Francisco and Toronto. A list of participating spas will be posted on www.spaweek.org.
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spa week is encouraging participating spas to develop wellness packages and campaigns, but of course, the spas will continue to offer their signature $50 treatments, along with enough pampering to please even the most discriminating spa enthusiast.
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Motivated by the $13 billion annual North American spa industry, spa week was developed by C & R Media’s Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. spa week offers corporate and spa partners a vital niche marketing platform as spa week builds as an international brand. Along the way, Spa Week has attracted the attention and participation of many corporate sponsors including Saab, eBay, B. Kamins, Conair, Jane Iredale, BriteSmile, POM Wonderful, Clarisonic, Pure Essentials, Red Door, CEW, Philip Stein Teslar, Xela Aromasticks and Cancer and Careers. Allure Magazine has been the exclusive media partner since 2005.
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A portion of all spa week proceeds benefits Cancer and Careers,
http://www.cancerandcareers.org), a non-profit organization for working women with cancer. For more information, visit http://www.spaweek.org or call Lindsey at (212) 352-8098.
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12th October 2007
JW Marriott San Antonio Hill Country Resort & Spa Announces Pre-Opening Sales Office and Appointment of Veteran Sales Team
Spa Industry NewsSAN ANTONIO — Ready to showcase all the JW Marriott San Antonio Hill Country Resort & Spa will offer guests, groups and conventions, a veteran sales team from Marriott properties across the nation have converged in San Antonio. Mike Witt, Emily Moothart and Darlene Wood will lead JW Marriott’s pre-opening sales and marketing team. The office is located at 1717 North Loop 1604 East, Suite 310.
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Mike Witt – Director of Sales
Mike will lead the sales team as director of group sales for the JW Marriott San Antonio Hill Country Resort & Spa. He joined Marriott in 1997 and has held the position of director of group sales at the Albuquerque Marriott, Dallas Marriott Quorum and San Antonio Marriott Rivercenter/Riverwalk. Mike is a graduate of Southwest Texas State University with a BBA in Marketing.
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Emily Moothart – Senior Account Executive
Emily will work in the Washington DC market as a senior account executive representing the Resort for the East Coast corporate and association markets. She began her Marriott career in 1989 as a sales coordinator with the Residence Inn Atlanta Midtown. She quickly moved up within Residence Inns in Atlanta and St. Louis before taking on the director of sales reins at the Residence Inn Atlanta Buckhead. Later, she held various sales positions at the Tampa Airport Marriott, Tampa Waterside Marriott Hotel and the Portland Marriott Downtown. In 2002, Emily moved to the Denver Marriott City Center to specialize in the Washington DC Association market.
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Darlene Wood – Senior Account Executive
Darlene will work in the Chicago area as a senior account executive representing the Resort in the Midwest. Her 20-year career with Marriott began in the company’s Chicago national sales office. Steadily progressing up the company ranks, she became the director of the National Catering & Videoconferencing office (now known as EventCom) in 1992. Before joining the pre-opening sales team for JW Marriott San Antonio Hill Country Resort & Spa, Darlene worked remote in Chicago for the JW Marriott Starr Pass Resort & Spa as well as the Southwestern Resort team and successfully placed programs into Camelback Inn, Mountain Shadows, McDowell Mountains & the Scottsdale Renaissance.
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“With a sales team of this caliber in place, great things are expected and we look forward to an exciting opening in 2010,” said Mike Kass, Director of Sales and Marketing for JW Marriott.
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The 1,002-room JW Marriott San Antonio Hill Country Resort & Spa will open in March 2010. The Resort’s numerous amenities will include two 18-hole Tournament Players Clubs (TPC) golf courses designed by two of the most respected forces in the golf industry, Pete Dye and Greg Norman.
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The Resort will also feature more than 140,000 square feet of customizable indoor space, three distinctive outdoor spaces and a 26,000 square foot rejuvenation spa offering 30 treatment rooms. Restaurants, boutique shopping and water features that combine a 650 foot rapid river ride, slides and an 1,100 foot long lazy river with children’s and adult’s pools, and whirlpools are also among the resort’s other highlights.
Additional information on the Resort can be found at: www.jwsanantonio.com
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© 2008 Monochrome Marketing Solutions, Inc. - Spa Marketing - 
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