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6th June 2008

How To Start Day Spa Business

Spa Ownership

How To Start Day Spa Business: Some Important Tips
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When you start Day Spa business, you enjoy the pleasure of being the boss of yourself. If you love creativity, this is the right business for you. This business fills your heart with the satisfaction that you are serving the people to make their lives happier, healthier and more pleasing. Moreover, you will earn a good amount of money from the business. It is possible to take home more than dollars 140,000+ every year and have the facility of enjoying the services of your own day spa whenever you need it for yourself, family or friends.
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You Have So Many Options:
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If you decide to start a day spa business, you are not restricted to the literal meaning of the word only. Spa is a Latin word that means health by water. This water treatment, also known as hydrotherapy is provided by so many spa owners. However, you have several other options also before you. For example, you can offer the services like massaging, hair styling, makeup applications, hair removal, pedicures, manicures, facial and skin treatments, and full body treatments such as wraps and scrubs.
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Deverse Clients:
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When you start day spa, you will come across several types of clients. Some clients will stay with you only for few hours. On the other hands, there are clients who prefer to enjoy your services for several days. The Spa Industry is growing at very quick pace and the revenue it generates every year is more than 11 billion US dollars.
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Prepare a Spa Business Plan:
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For starting a day spa business, first you should create a good solid business plan. You also have to learn how to conduct the market research before starting the spa business. Then comes the time to decide what kind of services you are going to offer your customers. For the purpose you have to understand the complete description of the service, advantages of the service provided by you such as relaxation, time required to perform the service and the estimated retail cost of providing the service.
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To learn more on how to effectively market your NEW spa business visit: www.SpaMarketingTools.com
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10th November 2007

How to Start a Spa Business?

Spa Ownership

By Amanda C. Kooser
hsoat.com
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Variations in the make it an interesting possible venture for a person looking to go into business for themselves. A spa can be a day spa, a resort type spa, a hot tub distributor and a spa attached to a hotel. The spa can include hair care, massage, nail care and body care. Your interest and the money you have available will be factors in choosing which business you should pursue. The Internet is an excellent source for finding what kind of businesses are for sale and where they are located. A potential buyer can also check out this same question with solid business brokers. By doing this, the buyer can quickly get a feel for what is available and the capital needed to complete the sale.
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The other way to get into the business is to start a brand new business. This will cost somewhere near what you would pay for a similar type of , except for the value of their existing clientèle. The advantage to the existing business purchase versus the brand new start-up is the existing customer base and the immediate cash flow. There are many types of spa businesses and the cost of the one you would like to own will depend on the type you choose. A resort type spa for example will probably cost far more than a day spa or a distributor of spas. The services that you offer will also show up in the cost of the spa. Service usually means the need for employees to provide the service. Employees have an on going monthly cost that does not go away whether you are busy or not. Other services may be equipment dependent and therefore you have the equipment cost and the maintenance expense.
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A distributorship will have its own unique costs and expenses. A show room is almost mandatory to run the business correctly. You cannot sell spas without demonstrating them. This will entail a building set up to do just this and a different set of employees to pull off this type of business. Salesmen and people persons are going to be important factors in all of these businesses. Solid sales people are a necessity in selling spas to the public. This is a luxury item, not a necessity of life.
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Which for you and how to find them:
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As stated above the Internet is a great way to start looking for businesses that are up for sale. This will give you a good idea of the difficulty in finding one that is in the area of the that catches your fancy. These listings will also let you know if there are businesses in your local. Talk with spa owners and business brokers to get an idea of the opportunities that are available in the . Visit day spas and resort spas to see how they are run and the services they offer to their clients. Ask them if they know of any businesses for sale. You never know where you will get a solid lead. The business broker will have answers for some of your questions and will know where to find the answers he does not know off of the top of his head. An experienced broker may have already helped with the sale of the type of that you are favoring. This part of the discovery process is like being a good detective. Let the facts and the leads get you where you can see the answers to your growing question list. Spending the needed time on this part of business buying will help in many ways. You will become better versed on what is available and the prices that different businesses command. You will also soon discover whether you can buy an existing business or have to start one from the ground up. This will help to determine the money needed and how you can come up with the purchase price or start-up price.
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I have the money or I can get it:
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You have to be able to say the above in order to buy an existing business or start one up. The cost in this niche business will depend on the selected area of the . Once you have selected the you wish to own, then you must find one for sale or start one up. Both of these will have prices that you can afford or can get financing for. Raising the total price may take some creative financing on your part. The current owner may be willing to accept terms to enable the purchase. Other areas that may loan you the money you need are the bank, relatives, loan from a business lender and a loan on assets you own.
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One way or another you will need to come up with the total price. If the current owner is involved, be prepared to pay a premium for the business. Most owners have a cash price and a higher terms price. The problem with this is can you afford the business and still have enough capital to run the business. If the answer is yes, then all is okay. If this is not the case, maybe the potential buyer may need to pass for the time being. Knowing when to pass by an opportunity may be just as important as making the decision to buy.
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Maybe in this business, you can select a less costly avenue to get into the . You have several ways to go and if one road is closed then there may be another way to go. The point of this is do not strap yourself financially to buy a business and make success more difficult or impossible to obtain. A buyer must make realistic judgments. Viewing these decisions through rose-colored glasses can be a serious error.
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Conclusions:
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The multi-faceted spa world offers several types of businesses to consider owning and running. Some take a large capital commitment and some are far more reasonable in their money requirement. The choice is yours based on your interest and the money you can bring to the table.
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An area not previously mentioned is the franchise spa company. This area should be looked at as a possibility. There are some advantages to being connected to a spa company with a nationwide reputation and advertising campaign.
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Financing in this business category is not much different than what is needed in other business purchases or start-up cost. Some versions are capital intensive and some do not take anywhere the same money commitment. Finding the right business for you in the correct segment of the industry will take study and comparing the chances of a successful ownership.
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The suggestion is to talk with business brokers to see what they have for sale and the money needed to make the purchase. They are a great source of good information and current trends or developments. The experience they have and the sources they can call upon will be of help in getting answers to your questions. Knowing answers will help you make far better decisions and thoughtful changes in your plans.
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P.S. See more profit producing, resources for your and spa marketing at: You might even qualify for a 30-Day FREE trial of ALL our tools and resources! Visit:
www.SpaMarketingTools.com
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11th October 2007

Spa Menus That Bring Customers to You

Spa Ownership

Massage Today
By Stephanie Beck
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How to create that bring customers to you is the million-dollar question, isn’t it? So, how do you create that bring the customer to you? Most of it comes from using emotionally based adjectives, creativity and knowing your client base!
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Let’s face it, we are emotional beings and as such, we respond to those wonderful, descriptive words like “luxurious, rich, velvety soft, silky smooth, vitamin-infused, cell vitality, supple and smooth, contains the latest discovered ingredients, most advanced science, phenomenal visible results, and “active moisturizers!”
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We are the same way when we are describing our newest favorite item. Have you ever recommended a product to a friend? How did you describe it? I bet it went something like this: “Oh, you have got to try this! I mean, this is really good! Oh wow, it was incredible; I mean, it is absolutely the best thing I’ve ever tried!” Now, I could be talking about my latest massage, facial, or my new favorite ice cream, (actually, it was this new teeth-whitening product I have been trying). With everyone I have spoken to, I have used this same description and they have gone out and purchased it without me prompting them to. I didn’t have to tell them how to use it or describe for them how to make their own trays, what the gel tastes like, how long to leave it on or how many times a week to use it. Wouldn’t that be great - if all of your customers walked out of the treatment room and made statements like that and produced new clients for you? That happens, and it’s great when it does, but you also need to let your spa menu do the talking for you.
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We’ve discussed themes, visions and intents, protocols, products, vendors, ingredients, training, and marketing materials. You have created a theme, selected treatments to support your theme, and researched your treatments, found products with ingredients that match your theme, selected the right spa vendor and trained the staff on the techniques. Now comes the fun part: descriptions! Be creative; use words that describe how it’s going to make the client feel! You don’t have to use a lot of what I call “fluff.” Here’s an example of how a spa could promote a facial treatment: “Reduce fine lines and wrinkles within the first two treatments, leaving your skin fresh and younger looking!” This describes what the product does, but ends with two very emotional words that create curiosity.
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A very dear friend of mine who owns a day spa in Dallas describes his facial with micro-dermabrasion this way: “In six treatments, we will take 10 years off your face!” Who wouldn’t want to take 10 years off their face? And with the products and regime my friend sets up for his clients, the results are remarkable and he has a thriving a business.
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Describe what the treatment is going to do for your client, your client’s skin, their body, their hair, or their lifestyle, or whatever your intent was in choosing this treatment. It’s great to use ingredients, but make sure to include how the ingredients will make them better. For instance, one manufacturer of massage products promotes that their products are infused with vitamin E “to help skin breathe and function normally.” Doesn’t that sound good? I certainly want my skin to “breathe and function normally,” don’t you?
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This is where it will come in handy if you have built a good relationship with the right spa vendor. You can take the majority of the provided descriptions and then add your special touch to entice your clients. And if you feel as if you are not that creative, the vendor will help you along the way. Some vendors, like myself, already have several menus written, or they can create menus specifically for your spa! The important thing is that you stay focused to your vision and intention.
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Contact us here… if you would like help with your spa marketing efforts:

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10th October 2007

Long-Term Success Strategies for Spa Business

Spa Ownership

Here is a list of long-term success strategies to make you successful within your spa business, salon, medi spa or massage practice! To name a few…
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* Identify your values and operate from them
* Clarify your purpose, priorities & goals
* Design and implement an effective business plan
* Create strategic plans of action
* Learn to work smarter—not harder
* Track important components
* Eliminate time wasters
* Plan your days
* Set a schedule & keep it
* Take a stretch break every 20 minutes
* Get feedback from colleagues and experts
* Collect information: quotes, articles, statistics
* Keep your work space organized
* Enhance your communication skills
* Follow through with clients
* Market your business consistently
* Join at least one professional association
* Develop powerful networking abilities
* Keep accurate records
* Be a calculated risk-taker
* Be willing to move on
* Make sure your needs are being met
* Exercise regularly
* Eat a balanced diet
* Get weekly massages
* Create a support system
* Continue your education
* Remember, we’re all human—we make mistakes
* Keep things in perspective
* Take responsibility for yourself
* Choose appropriate advisor’s
* If there are tasks you hate—delegate (or subcontract)
* Respect your mind’s and body’s cycles
* Balance your personal & professional life
* Acknowledge your accomplishments every day
* Have fun!
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8th October 2007

How to Start a Medical Spa

Spa Ownership

Medi spas… They are all the rage. With an industry that is growing at a rate of 35% to 40% each year in gross sales volume, it is easy to understand why. With the fantastic appeal of a medical spa, it is also simple to comprehend why there are hundreds of new businesses established each year that are devoted to keeping us all looking and feeling younger.
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Cosmetic surgery is not a new story, but the ability to obtain the benefits of many cosmetic medical procedures without the risk or inconvenience of anesthesia, cutting, potential infections, side effects or recovery time is a dream come true for thousands of people.
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This, of course, raises the question, how does one break into the medical spa trade? To become a owner there many factors to consider and prepare for, as in any business. The first step is to narrow down a menu of services. In other words, decide what you are going to sell. There are more than a dozen different cosmetic medical procedures that are commonly practiced in a business of this type, but that does not mean that you have to or that you would necessarily want to become involved with them all.
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When developing a menu of services, there are number of things that you will need to evaluate. Demographics are a major part of this process. Is the community you are considering working in comprised of an older or retirement aged crowd? If so, you are likely to find that anti-aging service will be very popular. The elimination of wrinkles and the tightening of lax skin, for example, are going to provide this segment of the population with a great deal of benefit. This same group, however, may not find services such as laser tattoo removal, permanent laser hair removal or acne reduction incredibly appealing. A neighborhood full of young families may have a significant interest in these procedures.
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In addition to demographics, you will need to become familiar with local regulations regarding who may perform these procedures. This varies from state to state, and may ultimately limit what kinds of procedures or equipment you can utilize depending upon what professional license you hold. All states require the involvement of a medical doctor in a supervisory role, but many states allow services to be delegated to other appropriately qualified personnel.
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Once you have completed a menu of services, this will dictate what kinds of equipment you will need to invest in to have the right tools available to work with. There are dozens of different models for nearly every application, so be sure to do your homework. Next you will need to identify a suitable facility and begin the construction phase.
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Perhaps the most important stage of the development of a is staff technical training. Proper training leads to positive treatment results and helps to minimize risk of patient injury. Once you have laid out a marketing plan, staffed your facility, acquired the necessary insurances, completed your building construction, furnished the facility, set-up your utilities, and verified local license and compliance issues, you are ready for opening day.
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It might help to enlist the guidance of a qualified consultant as well. With an industry that is heading towards an estimated $120 billion in annual revenue, the demand is currently exceeding the supply and the market is ready for more reputable and well prepared service providers to fill their needs.
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With more than 15 years in the industry, Jason Begley has developed theMedSpaDirectory.com to serve as the leading source for providers of Botox, laser hair removal, and more. To find a medical spa in your area, please visit http://www.themedspadirectory.com
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