Massage Marketing Ideas for the Holidays

Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals

November 27, 2007 |

Massage Marketing Ideas for the Holidays

As found on “imassage” written by Debra
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With only one month until the holiday officially arrives, I thought it would be a great time to share some quick massage marketing ideas to increase client visits in the cold winter months.
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1. Sell gift certificates. Now is the time to let your current clients know you have them available.
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2. Call your local newspapers and see if they have a “gift-giving idea” section that is running. Usually these listings are less expensive.
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3. Consider creating some gift baskets with “home spa” products and a gift certificate for a massage. Retail for $100 - $150.
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4. If you’re donating massage for a good cause this year, make sure the press knows of your efforts. There are many web resources on how to write a press release. ie. PRWeb
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5. If you have email addresses for your clients, send them a free e-card with an offer on a package of massage services. For Example, buy 2, get the third session half-off, or schedule an hour in January and receive 15 minutes free.
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6. Promote your holiday special on your web site home page.
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7. Include a note on all of your receipts or make a flier for your regular December customers letting them know you are having an “after the holiday” relaxation special.
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8. Create a festive looking promotional flier and hang in areas your future customers might frequent. Promote a holiday or after holiday theme with all your contact info. Some businesses will trade promotion (I’ll hand out yours, if you hand out mine)
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9. Contact large corporations in your area and offer to work with employees as a holiday perk. You can probably negotiate an hourly or daily rate.
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10. Last but not least… Without any intent of making money, thank every customer for choosing you and wish them happy holidays.
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