Five Marketing Steps to Keep for the Summer Months

Spa Marketing > Strategies for Medi, Day Spa & Salon Professionals

June 3, 2008 |

Five Marketing Steps to Keep for the Summer Months

Most Day Spas, Salons and Massage Clinics would say that the summer Months generally are slow. I don’t believe that is the case. You may not be getting clients in the door but what have you done to get them through the door? Have you made out your summer marketing strategy?
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Have you planned and made a commitment to make sure that your summer is going to be profitable? Are you buying into the news media who are constantly telling us that we are going into a recession?
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Here are a few steps you can do to make sure this summer you are making money!!!
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1. CHANGE YOUR MINDSET! USING THE EXCUSE PEOPLE ARE PAYING AT THE PUMP AND SO THEY AREN’T GOING TO PAY HERE IS JUST THAT… AN EXCUSE!!
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2. TAKE ACTION!! Do Several Things at a Time. Get a Calendar and get things Started.

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3. Schedule an Open House or a Big Event (Ex. Customer Appreciation) for all Clients.
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4. Get an Ad in the Newspaper offering a Summer Special or send out a Direct Mail Postcard.
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5. Use the Yearly Events to help come up with Ideas. (Ex. Wedding Season, Fourth of July, Back to School Special)
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Now you may wonder “how can I do this, summer is here?!!” You can find all of this within the Spa Marketing Toolkit under Resources. There are ads, flyers, client sales letters, and a bunch of other resources at your fingertips to draw Ideas off of.
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Change what and who you are listening to, change your mindset, make better choices, set your goals, and go out and DO IT!
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Make it a Great Summer,
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John Uhrig
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P.S. To find out how to get access to the Spa Marketing Toolkit ‘Starter-Pack’ and try it out with a 15-Day no-questions-asked guarantee go to: www.spamarketingtools.com?blogNOriskoffer
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