The Most Important Lesson… Please Read

I’ve been thinking a lot about you “our newsletter subscribers” and “blog subscribers” and I’ve decided to do something a little bold this summer, but perhaps very appreciated by you once you understand the method behind it.
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OK, let me explain just a “little”… I want to tell you about what I think is probably the single most important lesson there is… both for your day spa, salon or massage practice business and your
personal life.
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And yes… I am quite serious. This isn’t just marketing hype.
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It took me a long time to learn this… in fact; I really didn’t start to learn it until I became an entrepreneur many moons ago.
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Maybe I am just slow.
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But once I started my marketing business, I gradually learned this lesson… and it has made all the difference.
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So this is it:
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>> The more you give to others, the more will come back to you <<
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You have probably heard that before. You might have even said it before.
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Maybe you even live and breathe it... in which case, I'm sure you are wildly successful.
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This lesson is profoundly simple, but it is incredibly powerful. Instead of focusing on "getting", you only have to focus on "giving." If you do so, the changes in your life and day spa or salon business will start almost immediately. And the chain reactions are simply amazing.
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Now this doesn't mean you can give everything to everyone. For example, this spa & salon marketing newsletter goes out to a lot of people. I can't sit down with each of you and coach you in your business.
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There are not enough hours in the day. In fact, the rate I charge for coaching/consulting is $350 per hour... and I end up discouraging people from taking me up on that. I just don't have the time... even at that crazy rate.
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No... you don't have to give to EVERYONE who asks or everyone who has needs. That is impractical - none of us can do that.
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But you should still put your focus on GIVING.
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An example: I am really good at brainstorming. And I love to mastermind with folks.
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And one thing I always focus on when I mastermind - I want to spend more time/energy on the other person’s questions and issues than we spend on mine. I want to be on the giving side of the equation.
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I *always* focus on this.
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And you know what? The end result is that I have built up an INCREDIBLE network of people I can mastermind with. In fact, just thinking about this group of folks takes my breath away. It means
that whenever *I* am stuck, then I can tap into this monster-sized set of brains to help me get unstuck.
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Here’s a related example: In the last 6 months I have helped 2 fellow entrepreneurs with the launch of their now successful Online Businesses. I’ve actually spent hours & hours on the telephone with
them. I’ve also provided them with lots of strategies and copywriting ideas.
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Guess how much I got paid to help those guys out?
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Well, their launch did thousands and thousands of dollars in sales.
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And for the first time ever I am going to reveal the exact dollar amount that *I* made from that launch.
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Here is the number: $0.00
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Yup, I made exactly zero dollars. A great big goose egg.
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I didn’t even promote them on a joint venture basis.
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In any case… you get the picture.
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I gave and gave and gave and gave. Without any expectations. Well you know what that means - eventually, it is all going to come back.
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Well, guess what… that day is pretty much here. It is all about to come rushing back to me.
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And a little later next week you are going to see the start of it…
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Remember to check your email if you’re a newsletter subscriber next week… (July 28th week) if you’re not a subscriber to sign up asap… GO TO NOW:www.SpaMarketingTools.com
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Best regards,
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John Uhrig
Spa Marketing, Salon Marketing, Massage Marketing Guy!
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P.S. Now how is THAT for a tease? I just can’t help myself… and this is going to be BIG. I just don’t want to jump the gun.
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And PLEASE don’t overlook this marketing lesson - it’s critical to your success.
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