Attention... The Day Spa & Salon Owners "Guide" to Effective Yellow Pages Advertising...

"Yellow Pages The
Undisclosed Secrets!"

How To Attract More New Business With A Captivating Ad
That Captures Immediate Attention...
Stimulates Intense Interest...
and Gets The Call Every Time!

Exciting New Ways To Attract More Clients To Your Spa Or Salon Business, Increase Your Referrals & Get Better Marketing Results! -- Find Out How... In "The Spa & Salon Marketing Newsletter!"

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What's the difference between a Yellow Pages ad that's gets just a trickle of calls, and one that wins loyal new clients & patients month after month, like clockwork? You're about to find out...

The Yellow Pages can be pure "gold" to your day spa, medi-spa, salon or massage practice.

It's often the first place anxious consumers look. For newcomers to an area, it may be the only place they look, as they likely have not yet established new buying patterns.

Even today, as more people are turning to the internet to seek out local businesses, the Yellow Pages still enjoys the lion's share of lookups.

Everyone knows about the Yellow Pages since it has the most extensive distribution system of all. Every home and business receives at least one copy, annually.

The Yellow Pages keeps your message in front of your market over a longer period of time. Few other advertising venues can claim the same long-lasting shelf life then that of the Yellow Pages. spa industry magazines

People expect to find certain types of businesses listed in the Yellow Pages, so they often turn there first! For services that aren't required on a frequent basis, the Yellow Pages becomes the source of first choice. Many use them to shop around for a better selection or price. What makes the Yellow Pages such an effective marketing tool is one proven fact: people use it when they’re ready to buy!

The only downside of Yellow Pages advertising --if there is one-- is the cost. It takes a considerable investment and a year-long commitment to place a good-sized ad there. But for many day spas, medi-spa's, salons or massage clinics, there’s no more effective way to attract new clients & patients.

The good news, is that the average ad is far more "under performing" than a winner... and simple changes to your ad can generate huge increases in response...

If you're going to advertise in the Yellow Pages, you should do all you can to make it pay off. After all, it costs the same to run an ineffective ad, as it does to run a super-responsive one.

A quick look through any Yellow Pages directory, anywhere, reveals an abundance of weak, under-performing ads. There's a similar pattern used by most advertisers, which is considerably less effective in producing results, than it could be. Most of these businesses are spending hundreds & thousands of dollars every month on ads that are weak and unresponsive. And that’s a shame!

Stand Out, Grab Your Prospective Clients
by the Eyeballs, and Steal Them Away
Right From Under Your Competitors' Noses!

If you currently advertise in the Yellow Pages or are considering it at some point, here's 8 tips to help you get the maximum return from your investment.

Use your most valuable space to attract interest by appealing to the "wants" of your customers. The most common mistake made by Yellow Pages advertisers and the biggest waste of prime advertising space is the use of a company name and/or logo at the top of the ad, as a header or headline. To do this is wasteful. In effect, you are using your most expensive ad space – that which is first glanced at by the reader – to announce your business name.

Choosing a display-type ad, frees you of the obligatory company name heading format that other listings may require.

Does your prospective client or patient really care what you've named your business? I highly doubt it. What your prospect does care about is, whether you have what he/she needs, now! Can you provide the solution to his/her pressing problem?

Create a distinctive look and feel to your ads. Sound-alike ads have a neutralizing effect on each other. Most ads in a given category basically say the same thing. They communicate the same message. Why? I have a theory. With the deadline fast approaching, the busy entrepreneur looks at other ads in his/her area and creates his/her own ad based on what appears to be working for others. Big, big, big mistake!

Give your audience a reason to respond to your ad. Provide a call to action. Invite them to call or visit for a free product, treatment or service. You can build your own in-house list of prospects this way, a list you can later mine, and market to over and over again. These are qualified prospects for the kinds services, treatments and products you offer, by virtue of the fact they took the time to reply.

Boost the power of your ad by using proven enhancements. Components that can make your Yellow Pages ad stronger include:

Position yourself as helpful and interested in serving the needs of your market. Separate your business from all others by offering a few simple tips in your area of expertise, that could save people time, money, or spare them frustration and aggravation.

For example, a aesthetician could offer a few skincare tips, a medi-spa could offer some botox tips or non surgical face treatments ideas or remedies. The information could be presented in a side bar of your ad. Information presented in this manner, produces a visual draw, without detracting from your sales message.

This strategy gives you a decided advantage over your competition. When help of a related kind is required, you have a greater chance at being the day spa, medi-spa, salon or massage business of choice. Offering a few helpful ideas benefits you 4 ways:

Write an attention-getting headline that appeals to the market you want to reach. The headline is the most important component of a Yellow Pages ad. The headline is the lure that instantly communicates your primary advantage over all others. A strong benefit-oriented headline is critical to achieving maximum results from your ad. Lead with a headline instead of your day spa, medi-spa, or salon business name.

Make it clear to shoppers why they should choose you. Give them a strong reason. Offer an advantage. Spend most of your creative ad development time on this. It's the most important part of your ad. Present this information in your headline and follow that up quickly with a few bullet-point reasons for your prospects to call or visit you.

Allow adequate space in your ad so your most prominent, prospect-centered points really stand out. Get the largest ad you can afford. Avoid over-crowding and cramming. Surrounding a block of text with a little space, draws attention to those featured words. It catches attention and appears to be a less formidable task to wade through. In effect, you are "framing" your text, signaling its importance, which in turn motivates readership.

That is what the Guide to Effective Yellow Pages Advertising promises to teach you.

"Many Creative And Fantastic Marketing Ideas"

"John was a pleasure to work with! During our first meeting together, we were able to come up with many creative and fantastic marketing ideas. John is extremely talented, full of energy and a pleasure to work with.

We look forward to do business with John and his team at Monochrome Marketing Solutions!"

- Brent Gasiorowski, Marketing Director, Fitness World Health Clubs, Vancouver, BC

"Some Great Information"

"Greetings, John! Wow... you've spent a lot of time, energy, & intention on some great information. I appreciate that you're sharing it. I skimmed through the info as it came in, but am just now sitting down spending time to read it all. It's all great stuff your enthusiasm is catching AND inspiring.
Thanks."

- Abby Webster-Moran, Serenity Salon & Day Spa, Rock Island, Illinois

You know that time of the year is coming when you have to decide how deep you have to dig in your pockets for your Yellow Pages ad. All those decisions. How big? How much?... Ouch!!! Don’t make the same mistakes that 95% of all business owners make in both the salon and spa industries when it comes to placing their YP ad...

Stop Leaving Profits On The Table!

This time, don't blindly hand the reigns over to the Yellow Pages design department to create your ad!

Don't risk getting a "cookie-cutter" ad that looks the same and says the same thing your competitor's ad says.

With my help, you can tell the Yellow Pages what changes YOU want to see, using proven RESULTS and STRATEGIES.

Introducing my most closely guarded undisclosed secrets to boosting Yellow Pages response...

"Yellow Pages The Undisclosed Secrets..."

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Now You Can Stop Throwing Your
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When you consider that you're spending hundreds, even thousands of dollars every month regardless of how well your YP ad performs, why keep guessing at what works when you can rely on proven techniques, tweaks and secrets for boosting Yellow Pages return on investment?

Think about how many extra clients & patients you could attract in an entire year with an ad that really works?

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And the Yellow Pages Undisclosed Secrets Package, is the only place you'll find these outrageously effective YP advertising strategies condensed in one easy to use resource, e-book instruction manual perfect for you... whoever you are and whatever type of day spa, medi-spa, salon, or massage practice you run!

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You spend too much money on your Yellow Pages advertising to settle for run of the mill response rates...

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Get instant access to The Day Spa & Salon Owners "Guide" to Effective Yellow Pages Advertising... "Yellow Pages The Undisclosed Secrets," bonuses, and the critique certificate, by clicking the button below... and

You'll be taken to a special "members only" download page... where you'll get access to "The Yellow Pages Undisclosed Secrets Package" and your FREE Bonuses instantly!

Decide, right now, to create the kind of day spa, medi-spa, salon or massage practice, business income and lifestyle you and your family deserves. With PROVEN results oriented Yellow Pages Advertising secrets guaranteed to make the phone ring!

P.S. I don't hide behind an email address. If you have any questions or concerns and you'd like to speak with me, call me Toll-free at 1.800.689.1519

P.P.S. Just one extra client or patient all year and your small investment pays for itself many times over. Order today while my FREE critique of your Yellow Pages ad is included!

P.P.P.S. Remember, your risk is zero. You have 15-days to be refunded in full if you're not satisfied for ANY reason!

"I Have Been Searching For Answers"

"Hi John, Words can not express my level of gratitude for the marketing strategies you have sent me. I have been searching for answers and how to make effective decisions concerning advertising; your correspondence has done just that. May God bless you and your mission."

- Yolanda, Stroudsburg, Star Treatment Day Spa & Boutique, Pennsylvania

"Yellow Pages The Undisclosed Secrets!" How To Attract More New Business With A Captivating Ad That Captures Immediate Attention... Stimulates Intense Interest... and Gets The Call Every Time!

Stand Out, Grab Your Prospective Clients by the Eyeballs, and Steal Them Away Right From Under Your Competitors' Noses!

Stop Leaving Profits On The Table!